27 April 2017
Visit EBAday.com

Wells Fargo taps Twitter

27 March 2009  |  12877 views  |  1 wells fargo logo web screen shot

Wells Fargo is the latest bank to launch a Twitter feed, where customers can ask questions and seek advice.

The Ask_WellsFargo feed, launched yesterday and manned by "Joel", says the bank is "testing this Twitter channel to learn how to best service our customers".

To begin with the feed will only cover "basic banking needs" and Wells reminds customers not to disclose account information on Twitter.

Wells Fargo set up a Twitter channel nearly two years ago but posted only four tweets before moving to the new feed.

In contrast, Wachovia, which was acquired by Wells in December, has been using the site to communicate with customers since last August and now has over 2400 followers.

In January Bank of America launched a feed to provide advice and help to customers and now has over 1500 followers.

Comments: (1)

A Finextra member
A Finextra member | 30 March, 2009, 16:40

I like the approach of just answering questions, even inviting questions. Adds to the sense that the organization is approachable.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Wells Fargo takes majority stake in First Data merchant alliance JV

Wells Fargo takes majority stake in First Data merchant alliance JV

25 March 2009  |  11757 views  |  0 comments
Bank of America taps Twitter

Bank of America taps Twitter

16 January 2009  |  11699 views  |  1 comments | 1 tweets
Phishers target Twitter

Phishers target Twitter

06 January 2009  |  8715 views  |  0 comments
Wells Fargo moves into PFM start-up territory with new budgeting tool

Wells Fargo moves into PFM start-up territory with new budgeting tool

29 October 2008  |  13233 views  |  0 comments
Citi claims legal high ground as Wells Fargo snatches Wachovia

Citi claims legal high ground as Wells Fargo snatches Wachovia

03 October 2008  |  9080 views  |  0 comments

Related company news

 
Find out morevisit vasco.com/news/PSD2-compliant-solutionsvisit dh.com

Top topics

Most viewed Most shared
hands typing furiouslyBitcoin ETF Bites the Dust, Needs More Sec...
15120 views 0 | 7 tweets | 7 linkedin
BBVA runs live funds transfers over RippleBBVA runs live funds transfers over Ripple
11976 views comments | 32 tweets | 20 linkedin
Coinbase plans Ethereum messaging appCoinbase plans Ethereum messaging app
9154 views comments | 14 tweets | 15 linkedin
EC plans blockchain 'observatory'EC plans blockchain 'observatory'
8527 views comments | 9 tweets | 16 linkedin
Plastc goes into meltdownPlastc goes into meltdown
7235 views comments | 12 tweets | 7 linkedin

Featured job

to 120K base, £300K ote, stock options
London, UK

Find your next job