Citibank Indonesia targets youth market with contactless card and social networking

Citibank Indonesia targets youth market with contactless card and social networking

Citibank in Indonesia has launched a contactless payment card and associated social networking site for young professionals.

Targeting young, tech-savvy customers, the revamped Citi Clear Card supports Visa PayWave shortwave wireless technology for purchases to the value of Rp 200,000 and under. Larger value purchases are conducted via the traditional swipe and sign transaction process.

Irfan Ahmed, card business head, Citibank Indonesia, says the transparent card is intended for customers aged between 21 and 39, who embrace technology and the Internet in all facets of their lives.

"Given this, we have significantly enhanced the technology benefits in our new-look Citi Clear Card and supported it with a range of benefits including a social networking site that features lots of content related to music, clubbing, dining, shopping, and entertainment," he says.

The clearafterhous Website is billed as a lifestyle portal, offering online messaging, blogging, photo-uploading and feature articles appealing to the youth market and promoting Citi Clear Card reward packages.

Citi product manager, Fransisca Arnan says: "Citi Clear Card users tend to spend a lot on lifestyle focused areas including dining, clubbing, fashion, and gadgets and technology. Because of this, we developed a 'Monday to Sunday' (M2S) Privileges and Clear Afterhours rewards package. In addition, the Clear Afterhours program includes many eateries, cafes and bars where our customers can enjoy live music and 'buy 1 get 1 free' food and beverage offers."

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