22 September 2017
visit www.avoka.com

Chase teams with Visa on mobile coupon pilot

21 August 2008  |  8900 views  |  0 D600 mobile

Chase Bank is teaming with Visa on a consumer pilot that will enable its credit and debit cardholders to receive merchant offers and discounts via SMS text message.

The trial will kick off in the Phoenix metropolitan area and will enable cardholders receive and redeem offers - from merchant discounts to specials - using their mobile phones.

Merchant offers will be tailored to match customers' personal interests and will be redeemable at the point of sale or the Web site of participating merchants.

Cardholders will be able to set preferences on a Web site and choose offers and merchants that are most relevant and compelling to them. Chases says this approach allows consumers to control what offers they receive and enables merchants to send offers only to those consumers most likely to be interested.

Chase says Visa's Mobile Platform will be used to deliver offers to mobile devices via SMS text message.

Commenting on the new service, Eileen Serra, Chase Card Services executive, says: "The intersection of mobile technology and consumer financial services is an area of focus for Chase. We're using leading technology to deliver compelling offers from top merchants directly to consumers' mobile devices, and at the same time, helping to increase spending and create greater loyalty for merchants participating in the trial."

Among the retailers participating in the pilot are Circle K, Macy's and Marriott. In addition, fans of the Arizona Diamondbacks baseball team will receive special game-day offers when attending games at Chase Field in Phoenix.

Chase and Visa will review the service in the fourth quarter to evaluate the impact of mobile offers on stakeholder interest, cardholder engagement and card usage.

A study released earlier this year by Juniper Research predicts that retailers will have issued almost three billion mobile coupons to customers by 2011, with just under $7 billion of discounts redeemed.

Juniper said the technology is cheaper for merchants than paper campaigns and provides a one-to-one marketing opportunity. In addition, mobile coupons have a higher conversion rate and reduce fraud.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Visa teams with banks on alert system

Visa teams with banks on alert system

19 August 2008  |  8390 views  |  0 comments
Yahoo in mobile coupon move

Yahoo in mobile coupon move

13 June 2008  |  5484 views  |  0 comments
Mobile coupon and ticketing on the rise  - study

Mobile coupon and ticketing on the rise - study

23 April 2008  |  7813 views  |  0 comments
Visa and Monitise team on mobile pre-paid account service

Visa and Monitise team on mobile pre-paid account service

20 November 2007  |  7926 views  |  0 comments
Wells Fargo and Visa to conduct public mobile payments trial

Wells Fargo and Visa to conduct public mobile payments trial

27 June 2007  |  10678 views  |  0 comments
Visa chief - convergence of payments and mobile comms inevitable

Visa chief - convergence of payments and mobile comms inevitable

29 March 2007  |  8894 views  |  0 comments
Visa launches mobile payments platform

Visa launches mobile payments platform

08 January 2007  |  11026 views  |  0 comments

Related company news

 

Related company information

JPMorgan Chase

Related blogs

Create a blog about this story (membership required)
visit www.abe-eba.euvisit www.capgemini.comdownload the paper now

Top topics

Most viewed Most shared
HSBC switches on selfie payments in ChinaHSBC switches on selfie payments in China
12814 views comments | 27 tweets | 42 linkedin
Dutch bank sentences teenage DDoS culprit to community serviceDutch bank sentences teenage DDoS culprit...
9601 views comments | 6 tweets | 3 linkedin
AXA launches blockchain to cover late flight compensationAXA launches blockchain to cover late flig...
8403 views comments | 13 tweets | 27 linkedin
Apple P2P payments service nears launchApple P2P payments service nears launch
8326 views comments | 19 tweets | 27 linkedin
SBI Ripple Asia advances on South KoreaSBI Ripple Asia advances on South Korea
7726 views comments | 16 tweets | 1 linkedin

Featured job

Competitive base, double ote, benefits
London, UK

Find your next job