28 September 2016
Find out more

Nationwide ATMs to screen Christmas blockbuster

14 December 2004  |  3848 views  |  0 ATM Nationwide

Nationwide is running an ATM ad campaign to promote a new Jim Carey movie over busy cash machines sited at Asda supermarket stores across the UK.

The movie, 'Lemony Snicket’s Series of Unfortunate Events' opens on 17 December, and will be promoted via full-screen video sequences and printed receipts. The campaign went live at 146 ATMs from 10 December and will run for 10 days.

The ad will utilise four separate ATM:ad modules. A 10 second ‘Attract’ sequence which continuously loops and features film animation prior to a customer inserting their card, a minimum five-second ‘in-transaction’ sequence while the customer waits for their cash or other service, a parting thank-you message and printed receipt featuring the promo still.

The campaign was organised for UIP by ZenithOptimedia’s outdoor specialist arm, Meridian Outdoor.

ZenithOptimedia’s Dan Friel, says: "This is a fantastic opportunity to showcase the film in an exciting and previously untapped environment, broadcasting to a hard to reach audience."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Co-op Bank pilots ATM advertising

Co-op Bank pilots ATM advertising

25 February 2004  |  4551 views  |  0 comments
Level Four partners i-design to demonstrate ATM advertising

Level Four partners i-design to demonstrate ATM advertising

05 November 2003  |  4428 views  |  0 comments
British Airways to advertise flights on ATMs

British Airways to advertise flights on ATMs

04 October 2002  |  4636 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit equens.comFind out moreFind out more

Who is commenting?

Top topics

Most viewed Most shared
RBS tests demonstrate ability of Ethereum to support a national domestic payments systemRBS tests demonstrate ability of Ethereum...
14149 views comments | 55 tweets | 48 linkedin
Swift beware: Ripple signs banks to global payments steering groupSwift beware: Ripple signs banks to global...
8841 views comments | 33 tweets | 17 linkedin
Banks clubbing together to tackle KYCBanks clubbing together to tackle KYC
7699 views comments | 3 tweets | 8 linkedin
Brexit offers exciting opportunities for growthBrexit offers exciting opportunities for g...
7561 views comments | 4 tweets | 3 linkedin
FCA to kickstart sandbox with 24 applicantsFCA to kickstart sandbox with 24 applicant...
7228 views comments | 33 tweets | 15 linkedin

Featured job

Find your next job