26 May 2017
Visit cib.db.com

Scotiabank taps Facebook for 'richness' charity campaign

23 April 2012  |  5836 views  |  0 Scotiabank logo

Scotiabank has launched a charitable campaign, donating C$1 for every Canadian who shares a Facebook photo or video that illustrates what 'richness' means to them.

The bank has built a site, called TheRichnessProject, "giving Canadians a platform to share moments special to them which make life truly fulfilling or 'rich'".

Visitors to the site can submit a photo or video through the Scotiabank Facebook page, illustrating a 'richness moment'. Participants connect to Facebook and select an image from their photo albums and use tools provided by the bank to add it to the site. They can then 'Like' The Richness Project on Facebook to share their moment with friends and family.

Meanwhile, for every person who shares their photo or video, the bank will donate a dollar to one of 18 featured charities. At the time of writing, only C$380 has been raised.

Scotiabank has brought in celebrities to help promote the campaign, with two-time Olympic gold medallist, Cassie Campbell-Pascall and former Stanley Cup champion Lanny McDonald sharing their moments.

Anatol von Hahn, group head, Canadian banking, Scotiabank, says: "The idea behind The Richness Project is that one person's moment of richness can help create another rich moment for someone else, whether inspirational or in the form of a donation to one of our partner charities."

KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Is it possible to make money out of social media?

Is it possible to make money out of social media?

30 March 2012  |  6185 views  |  0 comments
Scotiabank pilots social network for staff

Scotiabank pilots social network for staff

01 April 2008  |  14088 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.niceactimize.comVisit www.capgemini.com/worldreportsvisit www.ebaday.com

Top topics

Most viewed Most shared
BBVA launches Open API marketplaceBBVA launches Open API marketplace
11585 views comments | 49 tweets | 76 linkedin
Bank/fintech collaboration can take transaction banking to new heightsBank/fintech collaboration can take transa...
7204 views comments | 12 tweets | 24 linkedin
Enterprise Ethereum Alliance triples in sizeEnterprise Ethereum Alliance triples in si...
5960 views comments | 15 tweets | 17 linkedin
TransferWise launches multi-currency business bank accountsTransferWise launches multi-currency busin...
5913 views comments | 12 tweets | 20 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job