12 December 2017
visit www.aciworldwide.com

Scotiabank taps Facebook for 'richness' charity campaign

23 April 2012  |  5997 views  |  0 Scotiabank logo

Scotiabank has launched a charitable campaign, donating C$1 for every Canadian who shares a Facebook photo or video that illustrates what 'richness' means to them.

The bank has built a site, called TheRichnessProject, "giving Canadians a platform to share moments special to them which make life truly fulfilling or 'rich'".

Visitors to the site can submit a photo or video through the Scotiabank Facebook page, illustrating a 'richness moment'. Participants connect to Facebook and select an image from their photo albums and use tools provided by the bank to add it to the site. They can then 'Like' The Richness Project on Facebook to share their moment with friends and family.

Meanwhile, for every person who shares their photo or video, the bank will donate a dollar to one of 18 featured charities. At the time of writing, only C$380 has been raised.

Scotiabank has brought in celebrities to help promote the campaign, with two-time Olympic gold medallist, Cassie Campbell-Pascall and former Stanley Cup champion Lanny McDonald sharing their moments.

Anatol von Hahn, group head, Canadian banking, Scotiabank, says: "The idea behind The Richness Project is that one person's moment of richness can help create another rich moment for someone else, whether inspirational or in the form of a donation to one of our partner charities."

KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Is it possible to make money out of social media?

Is it possible to make money out of social media?

30 March 2012  |  6318 views  |  0 comments
Scotiabank pilots social network for staff

Scotiabank pilots social network for staff

01 April 2008  |  14279 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.response.ncr.comvisit http://info.nice.comvisit www.solutions.lexisnexis.com

Who is commenting?

Top topics

Most viewed Most shared
Revolut lets customers buy Bitcoin, Litecoin and EthereumRevolut lets customers buy Bitcoin, Liteco...
18694 views comments | 26 tweets | 22 linkedin
Saxo Bank's 'Outrageous Prediction': Bitcoin to peak at $60k next year before spectacular crashSaxo Bank's 'Outrageous Prediction': Bitco...
11603 views comments | 7 tweets | 7 linkedin
Deutsche Bank paper hails 'huge' blockchain potentialDeutsche Bank paper hails 'huge' blockchai...
8227 views comments | 15 tweets | 21 linkedin
Santander UK poaches Barclays innovation chief Michael HarteSantander UK poaches Barclays innovation c...
6881 views comments | 8 tweets | 17 linkedin
Alior Bank to use Open API platform and accelerator to create fintech marketplaceAlior Bank to use Open API platform and ac...
6269 views comments | 19 tweets | 10 linkedin

Featured job

Find your next job