Starbucks goes contactless in the UK
17 June 2013 | 11369 views | 4
Coffee chain Starbucks has become the latest major UK high street player to complete a large-scale roll out of contactless payments terminals.
Working with Barclaycard Global Payment Acceptance and Visa Europe, the Seattle-based caffeine Goliath has introduced contactless technology to over 550 company-owned stores in the UK, joining retailers such as Marks and Spencer, Co-Op and Boots.
The contactless push is the latest in a series of moves by Starbucks to squeeze out cash. The firm's mobile app has proven a huge success while last year it began rolling out of the Square mobile payment application at 7000 US stores.
Ian Cranna, VP, marketing, Starbucks UK, says: "With only around 1 in 3 of our customers now paying with cash, we recognise the importance and benefits of embracing new payment technologies at Starbucks. We are now able to provide our customers with the quickest and most convenient ways to pay, to speed up service and cut queue times."