first direct is launching two new ‘native’ Apps specifically designed and built inhouse for iOS and Android customers.
For the first time since launch in 1989, First Direct has been displaced as the most recommended UK bank by digital-only entrant, Atom Bank.
UK digital bank first direct has launched an online platform where customers can get directly involved in helping the HSBC unit develop new products and services.
Google's Android Pay has launched in the UK, enabling millions of Brits to make contactless instore and in-app payments with their handsets.
HSBC and first direct are launching a British Sign Language Video Relay Service (VRS) in the UK.
Over two thirds of first direct and over 40% of HSBC customers who received overdraft text alerts¹ have avoided fees by crediting their account the same day, following the introduction of a new overdraft charging structure last month.
Atom, the firm applying to be the UK's first bank designed for digital, has strengthened its senior team with the appointment of Lisa Wood, formerly Head of Marketing at first direct.
UK bank-backed mobile payment service Paym has confirmed that 20 new institutions have signed up to use the service, with first direct the first into production with a live roll-out.
First direct, a bank that has no high street branches but still manages to make its customers feel valued, is the top-rated brand for customer service in the UK, according to a survey by consumer champion Which?
© Finextra Research 2017