Beginning today, shoppers in Hornbacher's stores will have the option of quickly and securely paying for groceries using a finger scan linked to their financial accounts.

The Hornbacher's launch is part of a companywide implementation led by Hornbacher's parent company, SUPERVALU, Inc. Other SUPERVALU stores throughout the country, including Farm Fresh, Cub Foods, and bigg's have already implemented the Pay By Touch service to provide a safer, faster and more convenient way for shoppers to pay for their groceries. The new system eliminates the need to present cheques, IDs, credit, debit, membership or loyalty cards at checkout. SUPERVALU stores using Pay By Touch are already seeing gains in customer service capabilities and customer loyalty.

Pay By Touch's patented biometric payment products are free to consumers and enable shoppers to quickly and securely pay for purchases using a finger scan linked to their personal identification information, financial accounts and loyalty programmes. Shoppers register once, and then can securely pay with a finger scan anywhere Pay By Touch is installed. Pay By Touch's biometric payment products enjoy the unique protection of more than two-dozen US-issued patents.

Separately, Pay By Touch announced it has launched its service in select Cash Wise grocery stores in Minnesota and North Dakota. Shoppers in these Cash Wise stores will now have another alternative in paying for groceries.