Suretap, a leader in open mobile wallet technology, today announced a partnership with Points (TSX:PTS) (Nasdaq:PCOM), the global leader in loyalty currency management, making Suretap the first mobile wallet to truly integrate loyalty cards in the Canadian market.
"The suretap mobile wallet is all about making it easier, safer and more rewarding for Canadians to transact in every step of the consumer journey, including getting more out of their relationships with local brands and retailers," said Jeppe Dorff, President of Suretap. "By leveraging Points' loyalty platform in our wallet technology, we're improving the payment experience for millions of Canadians and providing banks and merchants a more robust way to engage with their customers."
With this update, Suretap introduces a loyalty section to its wallet app, powered by the Points loyalty network, where users can store loyalty information from more than 100 global loyalty rewards programs, making it easier to earn and use loyalty rewards. The addition of the loyalty section provides participating loyalty programs with additional exposure to suretap wallet users and provides current program members with new ways to earn and use their loyalty rewards.
"With this partnership, we're proud to join forces with one of Canada's leading digital wallet providers. By providing suretap wallet users with access to loyalty rewards management and transaction capability in one place, we're excited to open the door to a better consumer experience in the wallet, and for loyalty programs to both better engage their customers and drive attractive incremental economics via this new channel," said Rob MacLean, CEO of Points.
Launched four months ago with support from Canada's major wireless carriers, the suretap wallet allows Android and Blackberry smartphone users to make quick, easy and secure mobile payment transactions at any retailer that accepts contactless payments, including credit, gift and pre-paid cards.
Points Loyalty Commerce Platform is connected to over 50 global loyalty programs and provides technology solutions to enable the world's top brands to better engage their consumers through loyalty programs.