Tilt arrives in the UK

Source: Tilt

Tilt— the easiest way to collect money from a group —has announced it has launched in the UK over the summer.

Tilt allows users to contribute and collect money for birthday presents, charitable causes, weekends away or anything in a group - from 15 to 15,000. It takes less than 30 seconds to create a tilt, invite friends to chip in and start collecting the money - all for free.

Tilt has been experiencing rapid growth, at more than 40% month over month on university campuses. Founded in February 2012 by James Beshara and Khaled Hussein, the company has secured over $70 million in funding from notable Silicon Valley figures including Facebook’s founding president Sean Parker, Andreessen Horowitz, Reddit’s Alexis Ohanian, and the rapper Nas.

Tilt is the first company to take a mobile-first approach to crowdfunding with social built into every layer of the app. Students have adopted the app in droves using Tilt to pool money for a wide range of on-campus activities ranging from charity events to sporting trips, frat parties to socials. This trend is being replicated at campuses across the UK. For example, students at the University of St. Andrews are using Tilt to fundraise for the university’s prestigious annual Don’t Walk Fashion Show.

In the UK the average tilt collects £170 with the help of 5 contributors. The Brits are using Tilt everyday for everything from organising high schools reunions, fundraising for good causes to paying off rent and utility bills. Globally someone contributes to a tilt every 15 seconds.

The Tilt app, available for free on PC, Mac, Android and iOS is the highest rated crowdfunding app on iTunes has to date seen over 500,000 groups pool funds for anything and everything.

James Beshara, CEO and co-founder of Tilt said “Micro-crowdfunding has come a long way since we started three years ago. In the next 10 years everyone will be using crowdfunding whether it’s individuals, corporations or government. We see our product being at the forefront of this movement and are excited to watch growth accelerate in the UK, especially when it comes to mobile.”

Olivier Buffon, UK Country Manager at Tilt comments on the launch: “Brits are incredibly social by nature and it’s great to see how they’re using Tilt whether it’s to split bills amongst housemates, help Syrian refugees or throw a silent disco. We place strong importance on the feedback we get back from our tilters and the UK will shape how our product is used within the wider European region. It is a natural step for us as we take the brand global.”

How Tilt works

People can start a tilt by typing a quick description, deciding how much they want to raise, and tagging friends to chip in. Once you reach your goal, your campaign “tilts” and the funds are deposited directly into your bank account. If you fall short of your goal, no cards are charged. As the organiser you can personalise your tilt by adding photos, gifs and descriptions. Unlike other platforms, collecting money is entirely free.  

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This content is contributed or sourced from third parties but has been subject to Finextra editorial review.

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