Configured through the Accenture Analytics Applications Platform, the new advanced analytics applications are designed to help financial services companies improve customer experience and retention, increase sales, simplify the credit scoring process, and reduce costs associated with claims fraud.


To deliver faster, insight-driven decision making, Accenture’s analytics applications can be customized for specific users - ranging from business executives to data scientists - and tailored with a company’s specific workflow process to solve a specific business problem. Through this individualized approach, users can increase their confidence in the advanced analytics insights and pursue data-driven actions for their company.

“Many financial services firms are involved in analytics projects today and are looking to drive more continuous value and opportunities from their data,” said Narendra Mulani, senior managing director, Accenture Analytics, part of Accenture Digital. “Through the use of tailored advanced analytics applications, companies can enable a variety of users to confidently make insight-driven decisions to solve their business issues. When an information-powered culture spreads throughout a company, the business can benefit as value in the form of increased revenues, improved capital efficiencies, and minimized risk can be realized.”

The advanced analytics applications are designed for:

Financial institutions and Insurance companies

Customer Churn Management - Detects early signs of customer defection by analyzing customer information, such as transaction developments, cross-selling or product expiration dates, and offers insight-driven customer retention actions.
Customer Potential - Informs users how to retain high-value customers by analyzing the actual and potential value of their customer base and recommending data-driven marketing and sales actions to increase cross-selling, retention and marginality.
Next Best - Allows marketing professionals to identify, for each customer, the best product to suggest based on the probability of purchase and profitability of the product itself.

Financial institutions

Wealth Advisory Toolkit - Generates a prioritized list of client-specific actions that a financial advisor can execute to enhance the client experience, deliver a consistent standard of care and comply with regulatory requirements.
Real Time Credit Decision - Helps manage the end-to-end development of credit acceptance models by enhancing scoring grid creation and bridging the gap between model training and execution, in batch and real-time.
Allowance for Loan and Lease Losses - Automates the loan credit loss reserve calculation process under a controlled environment, creating a streamlined loss reserve estimation process.

Insurance companies

Claims Fraud - Simplifies the investigation and identification claims fraud process by using predictive modeling to assess insurance risk factors and reduce costs connected to fraud.

Launched in May 2015, the Accenture Analytics Applications Platform facilitates the agile development of easy-to-use turnkey advanced analytics applications. To meet a company’s needs, the platform will be used to fully configure the advanced analytics applications with their specific operational workflow process and specific user requirements - for example, more granularity for data scientists and less data granularity for business users. Depending on how much customization is needed, applications can be ready for use in approximately one week to 60 days.

Accenture has 22 applications available for the retail, financial services, utilities and telecommunications industries. Additional details on Accenture’s analytics platform and applications can be found here and videos can be found on YouTube.