GoSwiff debuts integrated mobile commerce platform

Source: GoSwiff

GoSwiff, the leading innovator in mobile commerce and marketing services, launched today its integrated mCommerce platform of payment solutions.

The platform helps businesses to increase and streamline their mobile and online transactions.

At its core, goSwiff mCommerce Platform is designed to maximise revenue and customer loyalty via the increasing number of channels through which customers make purchases today. The platform offers the complete package of mobile commerce solutions, from mPOS and card readers to payment gateway and wallet applications.

The integrated mCommerce platform facilitates transactions at the physical point of sale; allows merchants to accept online payments; provides secure and fast payment processing and offers various tools for digital loyalty and reward programs. The security is guaranteed with multi-factor authentication and the gateway ensures efficient payment processing.

The mCommerce Platform includes various features to benefit the merchants:

• mPOS: Merchants today are often required to accept payments in all sorts of situations and locations. Without a system in place to facilitate these transactions, significant revenue opportunities can be missed.

With the help of goSwiff mPOS solutions and a range of mobile and highly robust card readers, businesses can accept card payments wherever they are.

• mWallet: goSwiff mWallet not only helps merchants accept online payments, it also acts as a CRM and data analysis solution to boost customer engagement. Retailers can explore trends such as customer spending patterns and other buyer behaviors to tailor their offerings, in turn increasing customer retention and loyalty.

• Authentication: Safety and security is key in any mobile application, and goSwiff mCommerce Platform boasts multi-factor authentication to ensure the security of transactions at every stage. In addition to reducing fraud for both merchant and customer, such comprehensive security can also boost profitability, save on costs and enhance company reputation.

• Gateway: goSwiff Gateway consolidates a merchant's payment processing into one solution covering every payment transaction type and method. This enables payments to be processed quickly and accurately, all on a secure and authenticated platform.

“As an integrated, modular solution, our mCommerce Platform is incredibly easy to roll out to vertical merchants. Its versatility means it can be tailored to any business, and implemented easily into the existing IT infrastructure”, says Etienne Van den Bogaert, COO, goSwiff. “Offering a comprehensive and robust mix of the latest mobile commerce technology, it's easy to see how the platform enables any merchant to take their payment transactions to the next level. Harnessing the power of big data and CRM analytics, the mCommerce Platform gives small- to large-sized merchants the customised marketing competencies that were before out of their reach.” During CARTES Secure Connexions event for global payment professionals and technology experts in Paris next week, goSwiff will demonstrate how the mCommerce Platform helps to drive customer acquisition across numerous channels, boosts revenue and market share and leverages the power and potential of mobile and online payments.

To find out more about how goSwiff mCommerce Platform can assist any

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