Mizuho Bank implements live chat to connect with customers online

Source: Mizuho

LivePerson, Inc. (NASDAQ: LPSN), a leading provider of live digital engagement solutions, today announced that Mizuho Bank is the first national bank in Japan to activate a real-time, live chat strategy through LiveEngage.

"LiveEngage helps major financial institutions like Mizuho connect with its customers across the globe in meaningful ways that build consumer confidence while making complex decisions, and foster long-term satisfaction and loyalty. Our mission is to help our customers deliver 'Digital Omotenashi' through our expertise and solutions - a superior customer experience in the digital space," said Akio Fukasawa, Country Manager, LivePerson. "Our global team looks forward to a partnership with Mizuho to introduce what's possible with live digital engagement to the Japanese financial industry."

The LiveEngage platform will enable Mizuho to proactively offer personalised support to customers at any moment in their online journey, helping them resolve any issues and successfully complete applications. Specifically, Mizuho chose LiveEngage to better connect its customers to the right campaigns, products and services based on digital engagements.

"Traditionally, when a customer needs help or has a question, we have provided assistance in-store, through our call center, or through content and FAQs on our website. Mizuho Bank will now leverage the LiveEngage platform to deliver 'Digital Omotenashi' -- a more sophisticated customer experience through real-time engagement. We also believe that we can provide better digital services by understanding our customers' true needs through LiveEngage's intelligence," said Satoshi Nishimoto, Senior Manager of Personal Marketing Division of Mizuho Bank.

Phase one of the bank's LiveEngage implementation will begin in November.

"We're very excited to partner with a forward-thinking organisation like Mizuho who are seeking to raise industry standards, and investing in innovative ways to provide their customers in Australia and the rest of the world the best experience possible," said Dustin Dean, Vice President, General Manager, JAPAC, LivePerson.

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