Today, as we work to create a world of friction-free payments, we're excited to announce the launch of our PayPal Here SDK – which makes it easy for businesses to sell in-store or on the go from their iOS®/Android™ smartphone or iPad.

The PayPal Here SDK, though complex in its capabilities, is simple to integrate with an easy to use API. We built a system that allows partners and developers to use the same SDK to implement payment solutions across several different geographic locations. We've also listened to the needs of our growing merchant customers, and have included the features and functionality important to them in our new PayPal Here SDK. This includes the ability to interact with credit card readers so customers can easily swipe their card at the merchant's point-of-sale (POS), streamline payments, manage CRM and inventory, create and maintain invoices, calculate totals, discounts and taxes, and the ability to provide a more personalized and engaging customer experience at checkout.

At PayPal, we're focused on a partner-based approach when it comes to payments. So we're announcing the PayPal Here SDK with a couple key partners that are already seeing benefits from the new PayPal Here SDK, including: Ecwid, which helps businesses create beautiful online storefronts, and GoDaddy, the world's largest technology provider dedicated to small businesses. Ecwid and GoDaddy integrated their native apps with our PayPal Here SDK to help their merchants provide a seamless buying experience for their in-store customers, and in turn, drive cross-channel sales. With our Ecwid collaboration, merchants will be able to link their in-store and on-mobile sales with their existing online sales data and inventory – blending together the online, in person and mobile worlds to be able to better personalize experiences for their customers.

The world of mobile commerce is growing, with transaction volume and revenue forecasted to increase 36 percent by 2017. Through GoDaddy Get Paid and Ecwid's mobile app, merchants can quickly and securely accept credit/debit cards, PayPal payments, track cash and invoice payments. There's also no need for merchants to purchase an additional card swiper, since the GoDaddy and Ecwid apps are compatible with the PayPal Here card reader. Merchants will automatically be listed in the PayPal app, where they will be searchable by millions of PayPal users in the US. Merchants will receive very competitive pricing with no hidden fees or charges.