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Visa to integrate TrialPay ad tech into online transactions

28 August 2014  |  2469 views  |  0 Source: Visa

Today is a great day for all of us at Visa. Today, we are excited to announce that we have acquired a license that will enable us to integrate TrialPay technology into the Visa platform.

Along with this, a small team from TrialPay will be joining the Visa team as full time employees to help accelerate the development of a loyalty and offers platform that, we expect, to become a strategic and competitive differentiator for Visa.

Eight years ago, TrialPay pioneered the concept of transactional advertising–placing relevant offers around online transactions, and using transactional data to show the most relevant offers and ads to consumers. To date, half a billion consumers have used TrialPay, generating hundreds of millions of new transactions for merchants big and small.  The engaging TrialPay technology is the engine that served up the offers and ultimately led to these transactions.

Visa invested in TrialPay three years ago and has helped TrialPay grow. We’re excited that after working together for several years, TrialPay can now help Visa grow with its unique technology, platform, and team.

TrialPay itself will remain independent, with no interruption to any of its services. Visa’s licensing of the TrialPay technology will bring some of the world’s best transactional tools to Visa, and will allow TrialPay to further invest in its clients and platform.

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