GoSwiff, a global innovator in mobile commerce and marketing services, announced today to have connected its 50th bank client, GCB Bank Ltd. in Ghana, to leverage mobile point of sale (mPOS) on goSwiff mobile commerce platform.
At the same time, goSwiff’s Chief Executive Officer Simone Ranucci Brandimarte unveiled new business strategy for the Singapore based company’s global operations.
GCB Bank Ltd. is the latest client on the list of banks in the emerging markets to adopt goSwiff mPOS to serve their merchant clients.
“GCB Bank Ltd. is the oldest and largest indigenous commercial bank in Ghana and leads the way in innovation with new banking technology. This is a bank with a strong commitment to customer service and the determination to make a change in the way their clients go about banking”, said Erik Holst-Roness, Chief Strategy Officer & President CEMEA, goSwiff.
“goSwiff mPOS was a natural choice for us as we know that the company has an extensive global experience and is enhancing their presence in the payment markets in Africa. We were looking for a complete solution to help us develop this new line of business, and goSwiff is the right partner to roll out mPOS to our customers in Ghana,” says Simon Dornoo, CEO, GCB Bank Ltd.
As the mPOS market is evolving, goSwiff unveils a new strategy to expand its mobile payment offering to mobile commerce platform and marketing & engagement services for financial institutions, mobile network operators (MNOs) and merchants.
Already with clients in 25 countries, goSwiff believes that providing only technology is not enough in the highly competed mobile payment market, continuously growing with the smartphone and tablet penetration increase. Marketing and consumer centric approach will make a difference for banks and MNOs to gain their share of the evolving business, estimated to grow to 38M mPOS terminal adoption by 2017.
“Banks and MNOs are facing challenges in distributing mobile POS solutions, and we are responding to their needs with our extended offering including professional services, distribution capabilities and value added services for spending simulation. Consumer & merchant engagement and leveraging big data analysis are prerequisite for growth and success in mobile commerce market”, says Simone Ranucci, CEO, goSwiff. “Our omni-channel approach responds to a critical need to increase both quality and quantity of transactions.”
The company also launched its new name and visual identity to better reflect its strategy from a technology vendor to mobile commerce platform and marketing services provider. Formerly known as SCCP Group, the company has changed its name to goSwiff, leveraging existing brand recognition of the product name. “goSwiff’s global growth demanded a simplified brand and product positioning, to reinforce the consistency across all the regions. We want to make it easy for our clients and partners to identify us in the busy marketplace”, says Mr. Ranucci.