Fidessa group plc (LSE: FDSA) announced today that it has appointed David Polen as Global Head of Electronic Execution. David will report to Mark Ames, Global Head of Sell-side Services for Fidessa.

This new role at Fidessa reflects the markets' changing execution requirements. Markets continue to evolve towards electronic trading across asset classes and this systematic movement means that technology must present a simplified view of these global markets. At the same time, ongoing pressure on revenues naturally suggests outsourcing of the infrastructure.

In this role, David Polen is responsible for delivering a range of fully-managed solutions that addresses this evolving market. These solutions allow brokers to present global execution to their own clients more intelligently and more cost-effectively.

"Fidessa's aim is to help brokers focus on trading ideas, rather than regulatory and technical intricacies," said David Polen. "Navigating the current trading landscape is already complex and costly, with many subtleties associated with trading across asset classes and geographies. Brokers should be able to deliver innovation to their clients across this environment quickly."

Clients of Fidessa's electronic execution platform outsource the commoditized aspects of execution including DMA and algorithms. The platform exposes the algorithmic infrastructure so that brokers can create their own algo strategies; Fidessa uses this infrastructure to build a core suite of multi-asset global algos that can be used too. They are also able to take advantage of execution tools, including smart order routing, smart crossing and self-trade prevention.

Mark Ames added: "It's great to have David spearheading our efforts to strip out the complexity from global electronic execution. We aim to give brokers the breathing room to focus on creating a competitive advantage, while reducing costs and providing a homogenous trading experience."