07 December 2016
Visit aciworldwide.com

American First expands mobile channel for location-based offers

24 June 2014  |  1549 views  |  0 Source: Fiserv

Fiserv Inc. (FISV), a leading global provider of financial services technology solutions, announced today that America First Credit Union has enhanced its mobile app to enable clients to receive location-based offers for retail purchases, or apply for a loan from their smartphone.

These new capabilities were added to the credit union's existing mobile banking platform, Mobiliti Enterprise™ from Fiserv, which has been used by America First since 2011.

"Our strategy for our mobile app is to add as much functionality to it as we can, so that the mobile channel becomes both a competitive differentiator and a member delighter," said Brice Mindrum, mobile services manager, America First Credit Union. "These updates were driven by a desire to better serve members and deliver convenience along with a bit of a 'wow' factor."

Mobile banking is foundational to many of America First's member relationships, with about 30 percent of its more than 600,000 members enrolled in the service.

The credit union has employed a simple approach to delivering sophisticated mobile functionality, as evidenced by the way the new features are accessed within the app. The new features are front and center in the app's navigation, to drive visibility and usage. A navigation bar across the bottom of the home screen allows users to tap icons to access ABC Deals or Loans, alongside other prominent categories such as Accounts and Transactions.

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related company information

Fiserv, Inc.

Related blogs

Create a blog about this story (membership required)
Visit VocaLink.comFind out moreVisit contisgroup.com

Who is commenting?

A Finextra member Finextra Member Commented on: Payments regulator blo...
A Finextra member Finextra Member Commented on: AML Transaction Monito...
A Finextra member Finextra Member Commented on: Payments regulator blo...

Top topics

Most viewed Most shared
Guesswork alone can crack Visa card security - Newcastle UniversityGuesswork alone can crack Visa card securi...
7302 views 12 comments | 15 tweets | 26 linkedin
OCC to offer fintech firms bank charter statusOCC to offer fintech firms bank charter st...
6669 views comments | 25 tweets | 15 linkedin
China tops world fintech rankingsChina tops world fintech rankings
6411 views comments | 34 tweets | 29 linkedin
Amazon signs up tech firms to financial services cloud programmeAmazon signs up tech firms to financial se...
6147 views comments | 14 tweets | 15 linkedin
Fed Governor sounds warning on alternative credit scoring dataFed Governor sounds warning on alternative...
5712 views comments | 15 tweets | 16 linkedin

Featured job

to Six-Figure Base, Bonus, Benefits
London, UK

Find your next job