21 January 2017
visit http://www.wolterskluwerfs.com

Financial Apps introduces transaction-level data management tools

10 June 2014  |  901 views  |  0 Source: Financial Apps

Financial Apps is introducing its modular technology that enables users to manage their financial data (FinDat) in a highly personalized way.

Offered to consumers through traditional and alternative financial service providers, the data within the white-labeled platform provides these organizations with improved customer insight for enhanced decisioning and targeted cross-selling opportunities.

Financial Apps was founded by a team of tech-savvy entrepreneurs with more than 40 years combined experience in the financial services industry. The platform they have developed combines a user's transaction-level FinDat with lifestyle data to provide consumers with financial education and tips, money management tools, fraud alerts and targeted offers. Organizations from banks and financial advisor firms to debt management counselors can deliver deals along with personalized advice, such as how a purchase could affect a credit score or why using cash is better in certain situations.

"Data isn't just for running reports and looking pretty. It needs to be actionable," said Bob Sullivan, founder and president of Financial Apps. "The Financial Apps platform goes beyond aggregating account data to include lifestyle data - things like social media check-ins and likes - to take personalized offers to a new level. This is a value-add for the businesses offering the platform to their customers while allowing consumers to make their own data work for them."

Built in a modular fashion, organizations can pick and choose which components they would like to offer the end user. Based on customer need, these organizations can select components as simple as seeing a list of recent transactions across accounts, or as complex as an entire budgeting system.

"We think this approach meets the demands of the modern consumer looking for a more holistic, creative financial snapshot," said Sullivan. 

Comments: (0)

Comment on this story (membership required)

Related blogs

Create a blog about this story (membership required)
Visit contisgroup.comhttp://www.financialcrimerisk.fiserv.com/aml?r=finextra

Who is commenting?

Top topics

Most viewed Most shared
Banks face big profit loss to digitisation - McKinseyBanks face big profit loss to digitisation...
16158 views comments | 92 tweets | 111 linkedin
Seven banks plan blockchain platform for SMEsSeven banks plan blockchain platform for S...
12790 views comments | 48 tweets | 44 linkedin
Accenture beats Brexit blues with largest-ever London startup programmeAccenture beats Brexit blues with largest-...
11036 views comments | 31 tweets | 20 linkedin
US fintech firms join forces to push data sharing via APIsUS fintech firms join forces to push data...
6908 views comments | 41 tweets | 40 linkedin
HSBC forms tech advisory boardHSBC forms tech advisory board
6500 views comments | 21 tweets | 23 linkedin

Featured job

to Six-Figure Base, Bonus, Benefits
London, UK

Find your next job