01 October 2016
Visit dh.com

Spindle names Michael Buchanan VP, affiliate marketing programme

09 June 2014  |  2567 views  |  0 Source: Spindle

Spindle, Inc., (OTCQB: SPDL), a leading provider of mobile commerce solutions, announced it has named Michael "Buck" Buchanan as vice president of its affiliate marketing program.

In this role, Buchanan will actively recruit national retailers and other merchants to enroll in Spindle's "Yowza!! Offers" mobile marketing service, a comprehensive platform that connects consumers and merchants through customized coupons and promotions. He will also play a strategic role in the ongoing development of Yowza!! Offers.

Buchanan will contribute to Spindle's long-term vision of the Yowza!! platform as an expansive solution for merchants that encompasses emerging capabilities that can best be accomplished through mobile commerce. He will be active in the introduction of several key innovations, such as in-store beaconing, an open API interface providing easy integration for developers, in-store mobile redemption, tracking of customer purchases, and detailed data analytics.

"Buck brings a wealth of experience and accomplishments to Spindle," said Bill Clark, chief executive officer at Spindle. "He is respected as a visionary in the affiliate marketing and mcommerce fields, and his acumen will be instrumental in Spindle's efforts to develop a sophisticated, versatile and inventive merchant platform. In addition, we are confident that Buck will drive significant growth in Spindle's affiliate program and advance our revenue-sharing model, which is gaining momentum through a variety of partner channels."

Buchanan has spent more than a decade in the digital marketing space and has specific expertise in affiliate networks and ecommerce. He's been responsible for several award-winning e-commerce and affiliate marketing projects, including platforms such as Magento and eBay, and an acclaimed program through the ExactTarget cloud marketing platform. In addition, he has assisted or led the electronic marketing efforts of such companies as Sylvan Learning Centers, The Discovery Channel, National Marker Company, FootSmart.com and fye.com.

"I look forward to helping establish the Yowza!! brand as a robust, multifaceted resource in tce in the merchant community," said Buchanan. "Spindle has a keen strategic view of the marketplace and an acute sense of what the merchant needs in order to embrace, and profit from, mobile commerce tools. I'm excited to lead to the expansion of the Yowza!! ecosystem, and to reinforce Spindle's position as an industry pioneer." 

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit i2cinc.comVisit VocaLink.com

Top topics

Most viewed Most shared
Ripple rudely gatecrashes Sibos partyRipple rudely gatecrashes Sibos party
11190 views comments | 35 tweets | 33 linkedin
BNP Paribas is working with clients on blockchain deploymentBNP Paribas is working with clients on blo...
8087 views comments | 15 tweets | 31 linkedin
Banks ready for real-world blockchainBanks ready for real-world blockchain
7168 views comments | 22 tweets | 29 linkedin
PayPal and Lenovo team on biometric authentication for laptopsPayPal and Lenovo team on biometric authen...
6834 views comments | 13 tweets | 16 linkedin
Distributed ledger technology could damage financial market integration - ECBDistributed ledger technology could damage...
6313 views comments | 15 tweets | 10 linkedin

Featured job

Find your next job