Blackhawk virtual gift cards added to Rogers' suretap mobile wallet
07 May 2014 | 1539 views | 0
Blackhawk Network (Canada) Ltd. (Blackhawk Canada), a leading prepaid payment network, today announced it has launched its digital platform in the Canadian market, by offering Blackhawk's gift card products to Rogers' customers in the new suretap wallet application.
The application allows customers to safely store eligible payment and gift cards on their smartphones and make purchases directly from the phone by simply holding it up to contactless payment terminals.
Major Canadian retailers with egift cards available for purchase within the suretap wallet include Indigo, Swiss Chalet, Montana's Cookhouse, milestones Grill+Bar, Harvey's, Kelsey's, Earls Restaurants, Ardene, and Spafinder Wellness 365, with many more available in the coming months.
Widely available for entertainment, fashion, dining and digital content brands, Blackhawk Canada's gift card solutions benefit merchants by offering a broader customer acquisition channel, greater opportunity for incremental sales and the increased intelligence facilitated by easier customer data capture.
By leveraging Blackhawk Canada's digital platform, Rogers' customers using the suretap wallet can redeem a gift card by simply selecting a gift card in the wallet and having the merchant scan the barcode. The suretap wallet also enables customers to send Blackhawk gift cards to friends and family as well as the ability to add existing plastic gift cards to the wallet application.
"Blackhawk Canada's research has shown that Canadians are eager for access to egift options, yet few retailers are making them available," commented Steve Dekker, managing director of Blackhawk Canada. "This is a significant opportunity to connect a new customer base with the digital gift card solutions it wants, which can readily be used for purchases from favorite brands and retailers."