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Poland's Bank Zachodni WBK embeds m-commerce marketplace into banking app

14 April 2014  |  2782 views  |  0 Source: Santander

The new BZWBK24 mobile banking app enables its users in Poland to shop at a variety of merchants embedded in the application.

Users can make daily shopping with home delivery, send flowers or buy bus tickets in nearly 30 major cities.  Soon to be released: booking flights, hotels, tickets to cinemas, ordering taxis and takeaway food from 1 500+ restaurants.

Naturally, the application possesses all the mobile banking functionalities as well, including checking bank account balance or transferring money.

Superwallet, together with ecosystem of integrated merchants, was developed by mobile technology company eLeader, and is offered as a white label solution for banks in PaaS model.

- Our aim is to transform mobile banking into the first choice financial app for smartphone users by helping them in getting daily routines done - says Tomasz Krajewski, Head of M-commerce at eLeader - The newest studies* point out that, above all, users perceive mobile wallets as a way to: buy goods online, pay bills, check bank accounts. All of these and much more can be achieved by one superwallet app.

By intermediating in sales process on the m-commerce platform and creating new sales channels, a bank participates in merchant's revenues. In the future, the bank's customers will also be able to take a loan through the app in order to cover their purchases.

For customers superwallet is the fastest and the safest way to buy and pay. The purchase is made with one click only and all user's financial data is protected by the bank. Customer does not have to trouble with attaching multiple credit cards, remembering shops' logins or learning their functionalities (all shops and financial services share one unified UI); a delivery address is already stored.

- Banks have a big advantage over other mobile wallet providers, because in the most cases their app is already installed on a client's phone. Therefore a bank can profit from m‑­commerce and m‑payments market without having to compete with non-banks' wallets - says Tomasz Krajewski.

*SAP - The Mobile Consumer Insights on Global Trends Impacting Mobile Momentum and Customer Engagement, 2013.

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