In a bid to help businesses keep pace with the rapidly evolving consumer mobile financial services (MFS) market, Mobey Forum, the global bank driven business association, has launched a Mobile Corporate Banking Workgroup.
The group will provide strategic options for banks and financial institutions seeking to enhance their mobile banking strategies to address the growing need for financial mobility services amongst SMEs and large enterprises.
"The creation of the new workgroup reflects Mobey Forum's belief that through closer collaboration between banks and vendors, mobile solutions can play a bigger and more valuable role in corporate finance, driving the development of corporate mobile services, raising efficiency and mobilising high profile personnel within the finance department," comments Petra Bunschoten, Chair of Mobey Forum's Mobile Corporate Banking Workgroup and Senior Consultant Mobile Financial Services at ING.
Primary areas of focus for the group include addressing the stringent security requirements demanded by today's corporate environments and exploring the range of user authentication options when using mobile devices in the corporate world.
"Maintaining bullet-proof security as large enterprises go mobile is a major factor that banks need to address in their corporate mobile services," adds Bunschoten. "We will be working alongside Mobey Forum's Security Workgroup to address these challenges and listening carefully to our members to ensure we address current needs of the market.
"The digital age also offers real potential for banks and financial institutions to create new business value for corporates through services that assist with, for example, customer segmentation and loyalty. We also intend to explore the opportunities presented by these services and raise awareness of how they can be harnessed."
Sirpa Nordlund, Executive Director of Mobey Forum, adds: "Banks and financial institutions have gained valuable experience through provisioning mobile banking services to consumers. Now is the time to apply these experiences to the corporate environment. Like most staff members, today's finance professionals regularly use smartphones and tablets, but rarely are they thought of as tools that can enhance the operations of the whole department. Mobey Forum's Mobile Corporate Banking Workgroup aims to help them make the most of the opportunities at hand."