Accumulate AB introduces a unique suite of products and services for mobile payment and proximity marketing, that for the first time brings the online shopping experience to the physical store.
Close Payment with Close Beacon is a BLE/iBeacon-based solution for mobile payment and proximity marketing. It works on all major smartphones running iOS and Android.
Close Payment supports any existing payment scheme such as credit, debit direct account or wallet based solution to create a truly digital wallet. After registering, the user can easily pay for an item by simply being close to the cash register and then approving the purchase with a push of a button. Close Payment can naturally incorporate loyalty cards, coupons, vouchers etc. seamlessly. Even ID cards can be included in the online wallet, making it possible for the consumer to leave everything but the smartphone at home.
Close Payment supports all payment situations such as at point of sales for existing payment terminals, existing casher systems, tablets and smartphone devices at the store. Close Payment also supports payment situations such as online, M-commerce and vending machines.
Close Payment with Close Beacon is unique in that it also brings mobile proximity marketing to the store. The merchant can target unique offerings to the customer when he or she enters the store, much like online stores for many years have targeted users with unique tailored messages.
"Mobile payment has to be about more than just payment in order to attract customers and merchants. Accumulate delivers with Close Payment and Close Beacon a unique platform that seamlessly brings together payments and marketing", says Accumulate co-founder and CEO Stefan Hultberg.
Close Payment with Close Beacon is apart from delivering relevant and targeted offers and deals from Merchant also an enabler of relevant and targeted information from Issuers. The solution makes it possible for Issuers with real-time communication with its cardholders/accountholders to promote, incentivize and give information to become top of the wallet for the consumer.
Close Payment with Close Beacon comes wwith a unique set of advanced integrity and security features. The solution combines a solid and accepted security standard for mobile payments used by many banks all over the world, with a unique security and integrity functionality for the Close Beacon BLE/ iBeacon solution.
"Security and Integrity are key for mobile payments to work, with Close Beacon we bring new innovative security for BLE/iBeacon which makes it possible to use for mobile payments. This also creates higher integrity for mobile proximity marketing preventing spam, fraudulent behavior and other tampering attempts" says Accumulates co-founder and CTO Magnus Westling