Swiff, the global innovator of secure mobile payment technologies, announced today the launch of a mobile payment service with G-Xchange, Inc. (GXI), the m-commerce subsidiary of Globe Telecom and the operator of GCash.
This Mobile Point of Sale (mPOS) service, Globe Charge, is designed to enable small and medium business entrepreneurs (SME) who typically accept cash only to start accepting card payments in the Philippines. Globe Charge is an affordable and easy way to accept credit card payments using mobile devices such as smartphones and tablets.
GXI's existing offering for retailers includes GCash, a digital payment service that transforms a mobile phone into a virtual wallet for money transfers at the speed of a text message.
"Globe once again brings the synergy of mobile technology and cashless commerce into an entirely new dimension with Globe Charge. With just a mobile card reader plugged into a smartphone or tablet, Globe Charge will open up more opportunities for business growth and payment generation for any form of trade which accepts cashless transactions through credit and debit card payments, particularly MasterCard, and very soon, Visa," said GXI President Paolo Baltao.
"We envision Globe Charge to spur brisk economic activity, especially among emerging business entities and small and medium business entrepreneurs. Working with our very own technology, this makes for a promising proposition to realize revenue through card-based transactions using an easy, convenient, and secure platform," affirmed Baltao.
Interest in mobile payment solutions is gaining momentum in the Philippines. "This is an exciting time for the payment industry, with technology being the bedrock for enhanced mobility, payments, convenience, and productivity improvements," said Erik Holst-Roness, Chief Strategy Officer for Swiff. "We're ready to empower telco's worldwide with technologies that enable truly secure mobile strategies, allowing them to participate in the m-commerce revolution."
Swiff's innovative technology enables secure and patented 2-Factor Authentication, which permits mobile tracking, user authorization, and fraud prevention. Swiff's suite of solutions is EMV Level 2 certified and accommodates Chip & Pin, Chip & Sign, and Swipe & Sign payment methods.
"Our strongest differentiator lies in our ability to seamlessly integrate into any acquirer, allowing that acquirer to rapidly provide an mPOS service to existing and new merchants, like Globe Charge," said Paul Hubbard, Swiff Country Manager for the Philippines.
"On the commercial front, we are opening doors for telcos to achieve a richer level of engagement with their merchants, supporting the creation of the new revenues that mPOS brings," added Belinda Aka, VP Business Development of Swiff.