Square targets Latino market with Spanish language kit
24 March 2014 | 1435 views | 0
Today, Square launched a complete point of sale and suite of business tools in Spanish for the growing number of Latino sellers across the United States.
Square's signature Register, dashboard of reports and sophisticated analytics, online Market, and mobile products give businesses powerful and affordable tools to start, run, and grow. The complete suite of products are now available in Spanish for Latino sellers across the United States.
Small and mobile businesses are the backbone of the U.S. economy, and the Census Bureau reports that Hispanics launched approximately 20% of new businesses in 2013. Research indicates that among American minority groups, Hispanics are the most likely to start their own business and they're starting and growing new businesses at nearly twice the rate of the general population.
"Every entrepreneur and business owner should have access to tools and resources that inform their decisions and help them reach their goals," said Square executive Ricardo Reyes. "Square's powerful tools offer more than just a point of sale, they build on the experience for the business and its customers. Now Square is optimized for Latino businesses to serve their customers across the U.S."
Square's free card reader and free software enable anyone to safely and securely accept credit cards and run a business from an iPhone, iPad or Android device. Square offers a simple, low transaction rate of 2.75% per swipe, with no hidden fees. Funds from swiped payments are available the next business day, eliminating the wait for cash flow.