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Santander enlists Experian for customer acquisition

20 March 2014  |  2221 views  |  0 Source: Experian

Santander, one of the UK's leading providers of current accounts, mortgages, loans and savings products, has chosen Experian, the global information services company, to support its customer acquisitions and portfolio monitoring processes.

Following a stringent tender process, Santander has signed a five year contract for the deployment of Experian's Originations and Customer Management products on their PowerCurve™ platform. PowerCurve™ Customer Management will provide Santander the ability to create unique profiles for each of its customers, encompassing each customer's entire relationship with the business. This includes scores and metrics for risk, affordability, profitability, propensity to pay and lifetime value.

PowerCurve™ Originations will work alongside PowerCurve™ Customer Management to identify the right products for the right customers, allowing Santander to share data, analytics, software and capabilities across the customer lifecycle and to support a wide variety of innovative decision models for individual product segments. It will provide Santander a 'best in class' multi product decisioning platform, with the flexibility required to respond quickly to changing market conditions and regulatory change and, as a result, enable the business to grow profitably.

Mark Staveley, Chief Credit Officer at Santander UK, comments: "The ability to share strategies across products, portfolios and lifecycle stages was pivotal to our software selection and partner of choice. We were looking for a partner with proven experience of delivering highly complex, large scale credit risk infrastructure projects under demanding timescales, and to work in an integrated manner with the business. We selected Experian because of the business' ability to meet our requirements and experience in undertaking platform hosting solutions.

"Experian's PowerCurve™ Originations and PowerCurve™ Customer Management offering were second-to-none. Customer acquisition and growth remain key challenges for our business and Experian's solution provides us with the flexibility to identify our most valuable customers, as well as to share this data across the business. We. We look forward to working with Experian to develop our business strategy and use these tools to achieve long-term growth through customer acquisition and advanced review systems."

Gary Wood, Managing Director, Experian Decision Analytics, UK & Ireland, added: "We are delighted to be able to support Santander grow its business using our customer analytics and multi product decisioning capabilities. By implementing PowerCurve™ Originations and PowerCurve™ Customer Management, Santander will be able to easily access, refine and maximise the use of its customer data, in a flexible, agile environment, that will ensure it can maintain a real competitive advantage. The ability to support Santander's acquisitions and portfolio review processes on a common platform, and share strategies across products, portfolios and lifecycle stages, is one of the core pillars underpinning the development of our PowerCurve™ platform." 

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