25 April 2018
visit www.nextgenbanking.co.uk

Merrill Edge Face Retirement app goes 3D

26 February 2014  |  2425 views  |  0 Source: Merrill Edge

In an ongoing effort to motivate Americans to face the realities of costs related to retirement, today Merrill Edge® introduced the new Face Retirement mobile app.

This new app builds on the success of the web-based Face Retirement tool originally launched in 2012 and recently upgraded. Almost 1 million individuals have used the tool, with 60 percent of them choosing to learn more about retirement and beginning to plan for the future. The new experience for 2014 starts by giving users a life-like 3D animation of their future self, enabling them to envision every wrinkle they could encounter at their retirement age - and beyond.

"It's an eye-opening experience to see what you may look like 40 years in the future," said Alok Prasad, head of Merrill Edge. "Stanford University research - and the experience of thousands of Merrill Edge customers - show that people brave enough to look into the crystal ball are much more likely to take control of their retirement planning. It's a vivid reminder that everything you do today impacts your future."

The new Face Retirement app, available for free download in the Apple App Store, simply asks users to input their age and gender and use their smartphone camera to snap a selfie. With this information, 3D imaging technology goes to work creating a life-like image that can be aged further into the future than most people care to think about. Users can then:

View a futuristic image of what they may look like in the years to come.
Educate themselves on the forecasted costs of living when they are at any specific age.
Learn about their options to begin saving and investing today.
Bravely share pictures of their future self on Facebook and Twitter for fun.

The vast majority of mass affluent Americans have a long way to go to reach their retirement goals, and increasing numbers of mass affluent are planning to retire later than they originally anticipated, according to the Merrill Edge Report. In 2011, 47 percent of mass affluent Americans said they were actively delaying retirement and that number ballooned to 61 percent by fall 2013. That's why the Face Retirement tool is iool is intended to educate people in a fun and engaging way, and begin to get them ready to face their retirement.

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit http://wup.digitalvisit www.ebaday.com

Top topics

Most viewed Most shared
Top tier banks pass first transactions on trade finance blockchainTop tier banks pass first transactions on...
14781 views comments | 21 tweets | 28 linkedin
TransferWise becomes first non-bank to open settlement account with BofE RTGSTransferWise becomes first non-bank to ope...
11438 views comments | 18 tweets | 32 linkedin
'Fake data' will make banks vulnerable - Accenture'Fake data' will make banks vulnerable - A...
9744 views comments | 26 tweets | 36 linkedin
Irish central bank tunes in to fintechIrish central bank tunes in to fintech
8829 views comments | 20 tweets | 21 linkedin
Major card schemes zero in on single 'buy' button for online commerceMajor card schemes zero in on single 'buy'...
8791 views comments | 20 tweets | 36 linkedin

Featured job

(GBP Equivalent) Six-Figure Base + OTE + Benefits
New York City, NY - USA

Find your next job