05 December 2016

The Nassau Inter-County Express chooses Masabi for smartphone ticketing

12 February 2014  |  1509 views  |  0 Source: Masabi

The Nassau Inter-County Express (Nice) announced today that it has signed a pilot agreement with Masabi, a leader in mobile ticketing and electronic payments for transit, to bring smartphone ticketing to Nice bus riders.

NICE will become among the first U.S. bus transit system to offer smartphone ticketing to its customers featuring smartphone payment apps for both iPhone and Android. NICE's paratransit system, known as Able-Ride, will allow customers to use the same smartphone app to pay their fares.

NICE is a public-private operating partnership between Nassau County and Veolia Transportation. Veolia manages all aspects of the transit system under contract to the county, effectively serving as the transit agency.

With the new mobile ticketing system, riders will be able to purchase bus tickets at their convenience, and activate them as they board the vehicle. Upon boarding, riders will display to the operator a secure, visually verifiable ticket on their smartphones. For added security, mobile tickets will also feature scannable barcodes for occasional spot checks by NICE officials. In future phases of the project, NICE may install hardware that allows riders to pay by scanning a barcode, or simply bringing their smart device in close proximity to a sensor.

"This project is one of several recent technology initiatives at NICE bus which will help transform the experience of riding transit in Nassau County. We believe our customers will embrace mobile ticketing as they have in other systems around the country" said Michael Setzer, NICE Chief Executive Officer. "Our recent on-board survey revealed that nearly 70 percent of NICE riders own smartphones, suggesting that the mobile platform is a great way to connect with our customers and provide them additional convenience."

With this new initiative, NICE will dramatically expand the ease and convenience with which its customers can buy bus tickets. Another benefit is that it will speed up the boarding process. Currently, NICE riders have limited payment options: they can either pay with correct change on the bus or use the MTA-issued MetroCard. However, there is only one MTA location in Nassau County ty with full-service vending machines that allow riders to buy and reload MetroCards.

Over time, mobile ticketing should also help reduce fare collection costs. NICE fareboxes are antiquated, dating back to the late 1990s, and the costs of maintenance, replacement parts and cash handling are rapidly increasing.

"While we will continue to coordinate with the MTA for all customers that transfer between our transit systems, we made it a priority when NICE was launched to start developing our own payment solution," said Setzer. "We think mobile ticketing is a low cost, rapidly deployable and flexible alternative that will make it easier for many riders to pay their fare."

NICE is deploying Masabi's JustRide product, a well tested, end-to-end mobile ticketing and fare collection system. The award-winning product includes features such as ticket purchase, user display and easy validation together with sophisticated back-end infrastructure for secure payments, ticket management, customer service, reporting and real-time analytics. Masabi currently serves 17 transportation and retail companies worldwide including Boston's MBTA and San Diego's MTS in the U.S. and Virgin Trains and Cross Country in the U.K.

"We are delighted to be working with NICE to put a personalized ticket machine into the pocket of each of their customers, making searching for change to board the bus a thing of the past," said Josh Robin, Vice President - North America at Masabi. "We are excited to welcome NICE to our growing family of U.S. deployments and look forward to working with them on deploying smartphone ticketing and future payment technologies."

NICE officials plan to start beta testing with a select group of riders this spring, with full rollout this summer. Riders are encouraged to apply at www.nicebus.com to participate in the beta testing. NICE also encourages customers to take a brief survey on the site that will help NICE better understand how they currently use technology. 

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
Find out morehttp://www.financialcrimerisk.fiserv.com/aml?r=finextraVisit capgemini.com

Top topics

Most viewed Most shared
Royal Mint to issue digital goldRoyal Mint to issue digital gold
6610 views comments | 23 tweets | 21 linkedin
Bank CEOs fret about ROI as startups drive IT arms raceBank CEOs fret about ROI as startups drive...
5739 views comments | 16 tweets | 21 linkedin
UK challenger bank Masthaven opens for businessUK challenger bank Masthaven opens for bus...
5728 views comments | 15 tweets | 13 linkedin
ING pulls plug on P2P payments app TwypING pulls plug on P2P payments app Twyp
5612 views comments | 16 tweets | 15 linkedin
R3 and Calypso to develop blockchain trade confirmation systemR3 and Calypso to develop blockchain trade...
5600 views comments | 13 tweets | 12 linkedin

Featured job

to Six-Figure Base, Bonus, Benefits
London, UK

Find your next job