Banno a provider of data-enriched Web and transaction marketing services for financial institutions, has launched a new responsive designed website for Citizens National Bank Texas (CNB Texas).
StatCounter unveiled in December that mobile browsers account for more than 20 percent of Web activity. CNB Texas' site traffic is consistent with that global trend, with approximately 20 percent of visits coming from a variety of mobile devices - and that number is growing. Only through HTML5's ability to be understood across devices and the vast flexibility afforded by responsive design is the $1.2 billion bank assured that customers receive a consistent experience in both content and performance.
CNB Texas is meeting customers where they are - online, 24/7. Adopting responsive design from Banno, and subsequently offering more customer calls to action as they are browsing or second screening, gives the bank a new opportunity for cross sales. Calls to action include opening deposit accounts online, applying for mortgages and submitting lead forms for loans and business services. An account finder suggests the appropriate product to a user based on responses to demographic information and banking behavioral preferences.
Jeremy Cartwright, electronic branch manager, CNB Texas, explained, "Responsive design has made it easier for customers to learn about us and make specific inquiries into the services they need, and it provides us with intelligent leads. The more detailed, accurate data that the site provides also grants new insight to customers' needs, further helping us refine our marketing and communications."
"CNB Texas recognizes the potential of digital channels today, not being satisfied to suspect that customers only need and want to use their bank for looking into transactions and paying bills," added Wade Arnold, Banno CEO. "Transitioning to responsive design is not simply updating your website again. It is more about reinstating the tools and process to know your customers and interact with them based on those relationships."