Big data startup ERN has sealed a partnership with Eagle Eye Solutions, the UK's leading supplier of digital customer engagement solutions.
The deal will see the two companies partner to create additional value for merchants who are looking to make the most of the big data that is generated by each transaction.
The award winning Eagle Eye platform provides four key components; campaign marketing, issuance, redemption and reporting. The platform enables retailers to deliver and track personalised coupons, rewards, gifts, payments and other digital tokens securely to their customers through any media as well as offering these customers the chance to redeem the offers easily at the POS, either in store or online, via keyed entry, scan or NFC.
The benefits the Eagle Eye platform brings to the retailer include more effective shopper engagement, increased loyalty, the elimination of fraud and lower operating costs. It also provides the retailer with improved insights into consumer activity which can be used in future digital marketing campaigns to personalise offers.
ERN's real-time big data analytics platform Looop, which launched in February 2013, is already being adopted by clients across both Asia and Europe due to its shopping basket analysis capabilities as well as its vast scalability, geo-fencing and real-time decision making capabilities. Looop is a big data analytics and loyalty platform that enables both banks and merchants to analyse transactional data, using it to create compelling relevant and timely offers that can be sent to customers through a mobile app or multiple touch points in real time.
Dan Brassington, CEO and Co-Founder of ERN said: "Eagle Eye's technology is a perfect fit for our revolutionary Looop big data analytics platform, and this partnership will allow us to offer additional value for our retail clients. Merchants will get the opportunity to push personalised offers in real time to their customers, assured by the knowledge that both they and the customer remain completely secure, with no chance of the offers being redeemed fraudulently."
Steve Rothwell, CEO, Eagle Eye said: "The partnership with ERN will allow us to extend the offering to our retail clients by giving them the ability to run detailed analytics against the transactional data generated through the Eagle Eye platform. The rich data that is gathered through the platform is fundamental in understanding shopper behaviour and enables personalised offers and campaigns to be created, increasing loyalty and footfall."
ERN recently announced a three-year strategic partnership with FICO (NYSE:FICO), a leading predictive analytics and decision management software company. ERN will embed FICO's marketing solutions within its real-time big data analytics platform Looop.
The company also recently appointed former Citibank and Amex Senior Exec Brian Thom as CMO/Head for Asia. It has secured $5.6m in seed funding to date and has offices in London, Singapore and Silicon Valley.