In addition, the mobile wallet company has also kept up the momentum around its product with the release of an app for Windows Phone users; CloudZync is now available on iOS, Windows 8 and Windows Phone.

Richard Conway's appointment will connect CloudZync with Microsoft's influential steering committee for cloud and mobile services as well as high profile Microsoft customers including the likes of Lloyds TSB. Conway also brings his expertise in utilising Microsoft's Windows Azure Platform to the CloudZync table, ensuring that the leading innovators in the mobile wallet space will be able to take advantage of improvements to Microsoft's cloud infrastructure as soon as they are implemented. Conway is the author of eight published books on software security, architecture and development languages, and is the co-founder of the UK Windows Azure Users Group.

Paul Bartholomew-Keen has joined CloudZync's non-exec board with a mission: to develop and implement the merchant message and strategy crucial to the future direction of the company. Paul is a highly experienced payments leader with a deep understanding of how credit is issued the payment landscape is adapting to technology trends, a history of making compelling cases for 'go to market' strategies, and a tried and tested playbook for tackling the challenges of providing new payment services to consumers. Previously, Paul was Managing Director of RBK Money, one of the major payment platforms in Russia/CIS, and prior to that he was Managing Director of epay Ltd., the UK's largest provider of mobile airtime top-up services, and the European Business Leader for Prepaid Products at MasterCard Worldwide, where he created the industry's first B2B and B2C prepaid web portals and launched MasterCard rePower in Europe. CloudZync believes that Paul's years of insight into payment innovation will give them an edge when they increase their level of competition with the incumbent card network providers.

Richard Conway said: "The Cloud puts smaller market entrants on a competitive par with larger payments providers that have to manage far larger costs and infrastructures to give the same level of service. CloudZync, as the name suggests, are at the forefront of a revolution which will bring disruption to the market and greater far greater cost-benefit to the consumer as a result. I'm very excited to be part of their emergent strategy."

Paul Bartholomew-Keen commented: "Today's consumers and businesses demand better ways to interact with available technologies and make the purchasing of goods and services hassle-free. I'm delighted to be involved with CloudZync who are breaking down the traditional barriers of commerce by delivering the solutions that people need."

Mark Seddon, CEO of CloudZync, said: "We're not just building the best mobile wallet in the market - we're building the best team to compete in the payments space. Both Richard and Paul are phenomenally well-connected, both have unparalleled expertise in their respective fields, and both will help us to increase the momentum we have built up since launching in June."