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ERN partners m-payments firm Swiff on behavioural data analysis

13 January 2014  |  1818 views  |  0 Source: ERN

Big data startup ERN announced today its partnership with SCCP Group's mobile payment platform Swiff, to enable merchants in Europe and Asia to analyse behavioral transaction data captured by Swiff platform in real time.

Swiff mobile payment platform is designed to help merchants make and receive card payments using mobile devices to allow fast, easy and secure card transactions. With this new partnership with ERN, the transactional data captured by Swiff can be analyzed in real time by ERN's Looop platform, enabling merchants to create personalized offers for individual customers delivered directly to their smartphone.

Looop, launched in February 2013, is being adopted by clients across Asia and Europe with its unique shopping basket analysis capabilities and vast scalability, geo-fencing and real-time decision making capabilities.

"Swiff's extensive reach and unparalleled experience in the payment processing globally makes it a very comfortable fit with ERN's Looop platform. Merchants using Swiff to process payments on mobile devices can now promote loyalty among their customer base by passing on timely offers that the customer will want to explore," said Dan Brassington, CEO and co-founder of ERN

Etienne Van den Bogaert, CTO and acting CEO of SCCP Group, added: "ERN's innovative behavioral data analytics and loyalty platform is an ideal match for our mobile payment solution. This innovative technology partnership creates a holistic solution for clients who want the flexibility of processing payments on any mobile devices and want to get a maximum value from the transactional big data at their disposal.".

ERN recently announced a three-year strategic partnership with FICO (NYSE:FICO), a leading predictive analytics and decision management software company. ERN will embed FICO's marketing solutions within its real-time big data analytics platform Looop.

ERN has secured $5.6m in seed funding to date and has offices in London, Singapore and Silicon Valley. 

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