The Web Analytics suite provides organisations such as retail banks, online brokers or media portals with tools designed to track the usage of their websites and perform in-depth analyses of the information, products and services in which users are most interested. Interactive Data has taken a flexible, consultative approach to offer a comprehensive package designed to facilitate more effective planning and implementation of targeted product and service offerings.

Interactive Data's flexible cloud-based market data platform is designed to facilitate the integration of web analytics with global financial market data, a firm's internal research, and product information. As an additional option, firms can combine the interplay between topics in which users are most interested with virtual portfolio behaviour. Information can be displayed on the website in the form of small widgets, providing updates on the most searched securities or holdings other users recently added to their virtual portfolios. This in turn enables banks and brokers to provide website users with actionable insight on other users' strategies and support them in their investment decisions.

Another source of information that can be made available to users is sentiment gathered from social networks such as Twitter. This data can also be easily integrated and displayed together with related web behavioural statistics.

"Financial firms are striving to increase their competitive advantage by addressing the needs of their clients more effectively," says Matthias Paul, Global Managing Director, Interactive Data Managed Solutions. "By leveraging our core expertise in the gathering, analysis and visualisation of data from multiple sources, combined with our depth of market knowledge, we are able to better support organisations in maximising the effectiveness of their web presence."