KPMG LLP, the U.S. audit, tax and advisory firm, has completed its previously announced acquisition of analytical solutions company Link Analytics LLC, advancing its data and analytics (D&A) capabilities to help clients accelerate growth, improve customer acquisition and loyalty, and drive operational performance by harnessing the power of Big Data.
"Data & analytics continue to fundamentally transform core business processes and decision making for our clients," said John Veihmeyer, Chairman and Chief Executive Officer of KPMG LLP. "KPMG's addition of Link Analytics' professionals, technology and methodologies strengthens our ability to transform complex data into business solutions, and move with speed, flexibility and innovation to help our clients."
Link Analytics' professionals specialize in developing scalable business analytics applications, including customer experience, large-scale social network analysis, and business-process optimization. Link currently provides a range of advanced analytics software and services to leading financial services, telecommunications and consumer markets companies.
This acquisition will significantly expand KPMG's existing Customer Strategy & Growth capabilities, and represents the latest advancement of KPMG's D&A solutions to help clients answer high-value questions and solve complex business challenges - particularly in customer experience and analytics, one of the fastest growing areas of D&A and a focus of many of KPMG's clients. It also comes on the heels of KPMG International's recent launch of KPMG Capital, a fund created to accelerate investment in the development of D&A services and solutions.
Link Analytics' professionals will be integrated into KPMG's advisory business and form a cornerstone of its advanced analytic capabilities.
The acquisition was announced Dec. 18, 2013. Financial terms will not be disclosed.