Fico takes analytics to the cloud

Source: Fico

FICO™ World, FICO (FICO), a leading predictive analytics and decision management software company, today unveiled the FICO® Analytic Cloud, for creating, customizing and deploying powerful analytic-driven applications and services.

The FICO Analytic Cloud will spur Big Data innovation by giving application developers, business users and FICO partners around the world one-stop access to FICO's best-in-class analytics and decision management tools and technology, including SaaS (software as a service) applications for social and mobile customer engagement, targeted marketing campaigns and offers, delinquent account management and instant credit decisioning. The FICO Analytic Cloud will include an analytics and decision management community for sharing and collaborating.

The FICO Analytic Cloud will provide platform-as-a-service access to the new FICO® Decision Management Platform, which includes FICO's award-winning and market-leading software for business rules management, predictive analytics, data and text mining, optimization, visualization and reporting. Delivered in the cloud or on-premise, the FICO Decision Management Platform helps close the gap between data and decision making by enabling organizations to create powerful decision services that analyze customer behavior, target decisions to individuals and determine the best possible action in real-time. Regardless of industry, business size or location, the FICO Decision Management Platform will make it easier, faster and cheaper to execute business decisions based on customer insight and rapidly changing market and business conditions.

FICO will also deliver SaaS applications in the FICO Analytic Cloud which will enable businesses to manage social and mobile customer interactions through the FICO® Adeptra® Mobile Services platform, target campaigns through FICO®Customer Dialogue Manager, extend highly personalized and relevant offers through FICO® Analytic Offer Manager, place and manage delinquent accounts through the FICO® PlacementPlus® service, and make instant credit decisions through the FICO® LiquidCredit® service. Throughout 2013, FICO plans to make even more of its best-in-class applications available as a service in thethe FICO Analytic Cloud, in addition to providing access to relevant third-party analytic services through an analytic marketplace.

"With the FICO Analytic Cloud, we're removing the barriers for gaining quick time to value from Big Data," said Stuart Wells, chief technology officer at FICO, who unveiled the FICO Analytic Cloud in his keynote address at FICO™ World 2013 in Miami. "Now, our customers, partners and developers have a single place where they can rapidly consume, contribute and collaborate on innovations large and small. We believe this collection of innovations will change the world, sparking a renaissance of new solutions to problems that were previously thought to be unsolvable."

"The need for cloud services is being accelerated by new mobile devices, wireless networks, Big Data analytics and social networking, and the services are evolving into the industry's third major platform for long-term growth," said Al Hilwa, program director, Application Development Software at IDC. "This third platform promises to radically expand the users and uses of information technology, leading to a wide range of intelligent industry solutions, and to greater demand for powerful analytic and decision management services in the cloud."

Built on open-source technologies and leveraging the latest industry standards, the FICO® Analytic Cloud is designed to support data transportability and open modeling best practices. FICO will be rolling out components of the FICO Analytic Cloud throughout 2013.

Comments: (0)