SunGard works with emerging market banks to upgrade legacy platforms with modern technologies that help strengthen customer service capability and improve branch staff productivity to enhance the customer's branch experience, delivering better business agility to grow in the face of tougher competition.

SunGard's front office retail banking solutions assist banks like ADIB in digitalizing branch networks by helping to mobilize bank staff and provide them with real-time access to the bank's transaction processing system and serve clients while away from physical counters. This helps enhance staff productivity and boost branch efficiency to improve customer service levels, better respond to customer demand and increase revenue-generating opportunities.

The solutions also help centralize client and product information to deliver a single customer view, helping retail banks to provide more tailored services and optimize customer relationships, as well as identify cross sell opportunities. They also help provide a complete picture of a bank's service and quality levels to identify areas where service and operational efficiencies can be gained to help build smarter operations.

"Retail banks in the Middle East face tougher competition from developed markets, pressures to cut costs and boost staff productivity. This is driving a need to enhance the customer experience, generate more profitability from existing relationships and enhance operational efficiency. Channel infrastructure has become a key focus to achieving this and our retail banking solutions help banks in the region create a more customer centric channel proposition to aid client retention, safeguard against increased competition and build sustainable profitability," commented James Redfern, vice president, customer and card management, retail banking, SunGard.