Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE: WIT), today announced the launch of Wipro SmartOffers - a location based solution for banks, in partnership with Intuition Intelligence.
Wipro SmartOffers, primarily targeted at retail banks, will help increase coupon redemption rates significantly by delivering the right offers to the bank's customers over the mobile or the internet. The solution leverages Wipro's mobile based applications IP, data models and partner's algorithms to deliver highly targeted offers. Wipro is working with Intuition Intelligence who has a patented machine learning algorithm that applies rapid real time learning to target coupons.
Vijay Sharma, Global Domain Head - Banking and Financial Services, Wipro Technologies, said, "We expect Wipro SmartOffers to enable banks to pre-empt commoditization by building brand loyalty and creating additional revenue streams. We are already testing the concept with several banks across the globe, which gives us a first mover advantage and are very encouraged by the prospects."
Dr. Arif Ansari, Founder of Intuition Intelligence, Inc, said, "Our unique Intuition Intelligence Super Relevancy Engine proactively brings real time, contextually relevant offers to digital banking customers by server and client side learning. Unlike the aggregator centric models currently in practice in the market, this solution champions the Bank Centric Offer Model."
Meheriar Hasan, Managing Principal, MMH Consulting said, "The rapid migration from online to mobile banking, brings challenges as well as new opportunity in terms of understanding real-time intent of users at a given location. This can be leveraged to provide highly targeted offers to meet the customers' needs in terms of specific products and services."
Wipro's SmartOffers is optimally built to leverage the unique features of both online and mobile channels. It is a multi-channel application that is integrated with the bank's retail mobile and online offerings, and supports IOS and Android based smartphones. This solution will link the bank's internal and external ecosystem; leading to new revenue streams ccentering on offer optimization and redemption.