28 February 2017
Visit EBAday.com

Wipro Technologies launches SmartOffers

11 December 2012  |  1428 views  |  0 Source: Wipro Technologies

Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE: WIT), today announced the launch of Wipro SmartOffers - a location based solution for banks, in partnership with Intuition Intelligence.

Wipro SmartOffers, primarily targeted at retail banks, will help increase coupon redemption rates significantly by delivering the right offers to the bank's customers over the mobile or the internet. The solution leverages Wipro's mobile based applications IP, data models and partner's algorithms to deliver highly targeted offers. Wipro is working with Intuition Intelligence who has a patented machine learning algorithm that applies rapid real time learning to target coupons.

Vijay Sharma, Global Domain Head - Banking and Financial Services, Wipro Technologies, said, "We expect Wipro SmartOffers to enable banks to pre-empt commoditization by building brand loyalty and creating additional revenue streams. We are already testing the concept with several banks across the globe, which gives us a first mover advantage and are very encouraged by the prospects."

Dr. Arif Ansari, Founder of Intuition Intelligence, Inc, said, "Our unique Intuition Intelligence Super Relevancy Engine proactively brings real time, contextually relevant offers to digital banking customers by server and client side learning. Unlike the aggregator centric models currently in practice in the market, this solution champions the Bank Centric Offer Model."

Meheriar Hasan, Managing Principal, MMH Consulting said, "The rapid migration from online to mobile banking, brings challenges as well as new opportunity in terms of understanding real-time intent of users at a given location. This can be leveraged to provide highly targeted offers to meet the customers' needs in terms of specific products and services."

Wipro's SmartOffers is optimally built to leverage the unique features of both online and mobile channels. It is a multi-channel application that is integrated with the bank's retail mobile and online offerings, and supports IOS and Android based smartphones. This solution will link the bank's internal and external ecosystem; leading to new revenue streams ccentering on offer optimization and redemption. 

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit contisgroup.comVisit Yelloco.co.uk

Who is commenting?

A Finextra member Finextra Member Commented on: Really really really K...
A Finextra member Finextra Member Commented on: In wake of Cloudflare...
A Finextra member Finextra Member Commented on: Bank consultancy Zeb o...

Top topics

Most viewed Most shared
EBA to relax controversial PSD2 authentication rulesEBA to relax controversial PSD2 authentica...
14070 views comments | 53 tweets | 74 linkedin
BNY Mellon seeks blockchain experts for new emerging biz and tech teamBNY Mellon seeks blockchain experts for ne...
8071 views comments | 7 tweets | 4 linkedin
hands typing furiouslyBlockchain Technology
7849 views 1 | 18 tweets | 8 linkedin
Starling releases Open API, talks up marketplace modelStarling releases Open API, talks up marke...
7602 views comments | 19 tweets | 18 linkedin
Barclaycard strikes new wearable deals for contactless jewellery and watchesBarclaycard strikes new wearable deals for...
7030 views comments | 17 tweets | 15 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job