MasterCard Worldwide today announced that Irni Palar will take up the position of Indonesia Director, effective immediately.
As Indonesia Director, Ms. Palar will hold overall responsibility for all aspects of MasterCard operations in Indonesia with a focus on corporate positioning and customer advocacy. She will be responsible for providing direction and insight to achieve business targets for Indonesia and her core responsibilities will include forging strategic partnerships with customer banks, merchants, and consumers in the market to enhance MasterCard's brand positioning and promote the usage and acceptance of MasterCard cards.
Ms. Palar joins MasterCard from PT Bank Mega, where she was Vice President, Head of Sales and Marketing in the Credit Card Division, and responsible for developing strategic credit card initiatives and delivering significant growth within all aspects of Card business performance indicators. During her tenure there, Ms. Palar quadrupled the bank's credit card base in three years, playing a critical role in improving the company's market share, doubling sales volume and outstanding balance performance to achieve profitability. Prior to that, Ms. Palar spent eight years at American Express Bank, Ltd in Indonesia, with her last role being Head of Global Establishment Services.
"We are extremely excited to have Irni join our leadership team in Indonesia; she brings with her a wealth of experience in the banking and payments industry along with a clear understanding of local banking regulatory compliance. Her appointment to this role is a clear demonstration of MasterCard's commitment to South East Asia, at a time when the region is experiencing significant growth. Her strong track record and ability to build lasting customer relationships will play a significant role in MasterCard's regional plans," said Matthew Driver, president, South East Asia, MasterCard Worldwide.
Ms. Palar graduated with Bachelor of Business Administration from Portland State University in the U.S.A.