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Clear2Pay and Backbase join forces on customer experience

24 October 2012  |  3331 views  |  0 Source: Clear2Pay

Clear2Pay, the international provider of payment solutions for financial institutions and Backbase, the Bank 2.0 software specialists announce today a joint demonstration at Sibos 2012 of a Payments 2020 customer experience 'inside the bank'.

The aim is to offer users of the Clear2Pay payments technology a compelling user interface that matches the level of agility and sophistication that the Backbase technology brings to thousands of retail and business bank customers around the world.

Clear2Pay and Backbase started discussions when it became obvious for Clear2Pay that the user experience should not be limited to the bank's customers. Thousands of banks and payment providers' staff around the world work with Clear2Pay's applications on a daily basis and they too want a user experience that gives them what they need, how they want it and relevant to their work task, location and device. By adding a new user-experience layer on top of the existing core systems banks can optimize the customer journey without the need to completely rewrite of the existing IT infrastructure. Within the user-experience layer banks can compose truly customer-centric dialogues, and enable their staff and customers to combine content, data, and functionality from different, underlying systems within a new, fresh, user-centric presentation acknowledging the users' preferences per device.

Jouk Pleiter, CEO and Co-founder of Backbase: "The Web 2.0 World, started by technology firms such as Amazon, TripAdvisor, Apple and Facebook, has made a user-centered, online experience non-negotiable. We help financial firms worldwide to reuse the capabilities of their existing systems, ranging from core banking to payment factories, with new, fresh 'Engagement Banking' features that put the customer in the driver seat. In Clear2Pay we found a sparring partner that embraces the same principles and is looking for way to create the same level of experience for their bank users, across a growing number of digital touch points."

Warren Gardiner, Chief Product and Strategy Officer adds: "The banks' staff are our first line customers, so we would naturally think of them in the payments value chain towards the bank's end customer. Besides being a professional, they too are people who want to interact intuitively with technology in their business environment as they do in their private lives. With Backbase we aim to go the extra mile. 'What' we build and deliver is of vital importance to our users, but 'how' we interact with them can ultimately make the difference." 

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