22 September 2017
Visit http://response.ncr.com

Mobile money rocks: Liam Gallagher fashion chain installs Simply Tap

25 September 2012  |  1356 views  |  0 Source: Mobile Money Networks

With mobile now accounting for 45 per cent of its web traffic, fashion retailer Pretty Green has turned to Mobile Money Network's (MMN) Simply Tap proposition (MMN) to power the checkout on its new mobile store.

Using Simply Tap means that Pretty Green customers, once registered, can pay securely and have their purchases delivered with just one tap on their mobile device.

The development is the culmination of previous successful projects between MMN and Pretty Green, which have seen the fashion retailer use Simply Tap to sell accessories via Facebook, exclusive tickets to music-themed events, and vinyl albums from its store windows in partnership with Universal Music.

Pretty Green's Brand Director Nigel Grant explains: "In the past year our mobile traffic has rocketed from around 15 per cent of all web traffic in January to 44 per cent now. It's clear our customers want to use their mobile device to browse products and make easy, instant and secure purchases. After experimenting with MMN and Simply Tap, we know the service works and our customers like it.

Grant continues: "This is another step towards including mobile as an important part of the Pretty Green shopping experience, our next step is to use the mobile and Simply Tap to sell an extended range in-store."

Mobile Money Network MD John Milliken says: "Previous initiatives with Pretty Green have shown that their customers love the simplicity of being able to buy quickly, easily and securely on their mobile phone. The huge spike in mobile traffic that Pretty Green has seen this year reflects conversations we are having with other retailers and highlights that the mobile device is quickly becoming the consumer's preferred way of buying. We also know that it's just not good enough to put an e-commerce checkout on a mobile store because it's too difficult to use and customers will drop out. A mobile checkout powered by Simply Tap solves this problem."

Comments: (0)

Comment on this story (membership required)

Related blogs

Create a blog about this story (membership required)
visit www.abe-eba.euvisit www.sibos.comdownload the paper now

Top topics

Most viewed Most shared
HSBC switches on selfie payments in ChinaHSBC switches on selfie payments in China
12792 views comments | 27 tweets | 42 linkedin
Dutch bank sentences teenage DDoS culprit to community serviceDutch bank sentences teenage DDoS culprit...
9589 views comments | 6 tweets | 3 linkedin
Apple P2P payments service nears launchApple P2P payments service nears launch
8308 views comments | 19 tweets | 27 linkedin
AXA launches blockchain to cover late flight compensationAXA launches blockchain to cover late flig...
8250 views comments | 13 tweets | 27 linkedin
SBI Ripple Asia advances on South KoreaSBI Ripple Asia advances on South Korea
7706 views comments | 16 tweets | 1 linkedin

Featured job

Competitive base, double ote, benefits
London, UK

Find your next job