Paysafecard's "Cash for the Internet" is now also available in Canada. With about 27 million Internet users and a user rate of more than 80%, Canada is one of the top 20 "Internet Nations".
Entering the Canadian market is a logical step for paysafecard group as part of its international expansion strategy. The company, an expert for prepaid payments on the Internet, was founded in 2000.
With the launch in Canada, paysafecard group continues the development of non-European markets which began in 2009 in Argentina, followed by Mexico and the United States. paysafecard is Europe's leading prepaid means of payment. It allows consumers to pay quickly and securely over the Internet.
Michael Mueller, CEO of paysafecard group: "Canada still has enormous potential for prepaid payment solutions. Security concerns are still holding off many consumers from purchasing online. paysafecard as a prepaid means of payment now fills this gap."
Canada is a highly developed market for online games. According to the Entertainment Software Association of Canada, 59 per cent of Canadians play browser games and console games on the Internet. "Online games have always been an important market for paysafecard. Especially when it comes to smaller amounts such as micropayments, paysafecard is the ideal solution. It doesn't charge any fees to the consumer and it's easy to use, fast, and secure," said Mueller.
Dense network of sales outlets
At its launch in Canada, paysafecard is available in 22,000 retail outlets. "We are constantly expanding our network of retail outlets - in new and existing markets. In Canada, we managed to team up with big distribution partners right from the start. This also speaks for the high potential for prepaid products in this country," said Mueller.