Today, GlobalCollect, the leading provider of online payment services in eCommerce, and XS Software, a leading platform for browser-based games announced the extension of their partnership and the first results of the launch of Maestro International; MasterCard's secure debit card solution for eCommerce.
Since last April, XS Software has started processing Maestro in Bulgaria, Croatia, France, Germany, Italy, Poland, Portugal, Romania and Spain. Compared to the months of April and May, statistics showed the integration of Maestro has caused a significant rise of 9,13% in this month's sales revenues of XS Software and an increase of the number of transactions with both Credit and Debit Card payments of 10,07% in these Euro markets.
With the integration of Maestro, GlobalCollect offers XS Software and other merchants the opportunity to access specific demographics and geographical markets. Recently, XS Software launched MadMooBile, a mobile portal for the gaming industry. "Starting the partnership with GlobalCollect in February 2010, was one of the most important steps in the payments globalization and optimization for our company"; said Mr. Dimitar Yanchev, Project Manager at XS Software. "GlobalCollect goes beyond payments as their exclusive expertise in the gaming industry supports as many local alternative payments as possible to have better success rates as well as a wider coverage in the markets". XS Software is confident that GlobalCollect can accommodate its growth ambitions and found the full-service PSP to be a dedicated and knowledgeable partner, offering among other things:
• Consultancy on online game monetization models in established and emerging markets
• Extensive experience of worldwide payment processing and in-depth knowledge of alternative payment methods
• Higher acceptance and success rates among the gaming audience of XS Software.
• Excellent professional relations and references of other companies
• Unsurpassed and continually expanding portfolio of local payment methods
• Profound knowledge of local markets and culturally preferred payment methods
• Guidance on constantly evolving legal requirements and banking regulations
Launch Maestro Internernational: entering European youth and student gaming market
XS Software is dedicated to providing a high level of service to their customers that makes
XS Software a leader in browser gaming industry. In the European markets, many young people have Maestro debit cards as opposed to credit cards. Maestro is a proven cross-border debit solution delivering potential access at over 300 million cardholders across Europe. Nathan Salisbury, Global Market Director Gaming of GlobalCollect: "By implementing Maestro International for XS Software, GlobalCollect has helped to increase sales by giving access to a growing number of eCommerce enabled debit cards across Europe. We are able to provide access to previously untapped markets and demographics because of our portfolio of products and consultative approach." After implementing Maestro with GlobalCollect, XS Software saw significant and immediate increases in the markets where Maestro had great conversion. Salisbury: "We expect the same trends in the next six months for XS Software, especially in Eastern Europe. By then we expect more youngsters are aware that they are able to pay online with their Maestro Card".
Other Benefits of integrating Maestro - access to 60% debit card holders
With the integration of Maestro, GlobalCollect ensured for XS Software access to a market of 60% of debit card holders who are ready to use their Maestro card for online payments.
Maestro has a 100% availability for eCommerce in Belgium, France, Portugal, Spain, Bulgaria, Romania, Serbia, Russia, Slovakia, Hungary, Slovenia, Ukraine, Latvia, among many other European countries. Also, with Maestro, GlobalCollect improves trust and security, automate payment transactions and fraud management for XS Software, next to an increase of checkout conversion, an immediate payment and guarantee on all products and services online.