With a tailored simplified Chinese-language graphical interface and extensive content, Thomson Reuters Eikon has been specifically adapted to support the continued growth of the financial market in China. It offers bankers, investors, analysts and traders key market information, news, analytics and trading tools from one easy-to-use financial markets desktop.

The launch of the Chinese version of Thomson Reuters Eikon comes at a time when China's financial market is extending its influence over global markets with the emerging internationalisation of Renminbi (RMB) and the Chinese State Council's goal to make Shanghai an international financial center by 2020. Specifically, Thomson Reuters Eikon provides an unrivalled resource for tracking the onshore and offshore RMB market, a specialism of Thomson Reuters that saw the successful launch of FX swap RMB trading on Thomson Reuters Matching last August.

"Thomson Reuters Eikon is my primary choice of investment tool. With its easy-to-use and intuitive interface and search capabilities, Eikon enables me to quickly find the information and tools I need," said Zhuangzhi Yu, forex trader, EXIM Bank. "Rich news content and data combined with powerful charting analysis gives me the edge in the market and helps me make the sound trading decisions that my company and clients require. Eikon greatly improves the efficiency and clarity of my work."

Thomson Reuters Eikon is designed to provide an intuitive, next-generation solution for consuming real-time data and executing financial markets transactions across asset classes such as foreign exchange (FX), fixed income, commodities, equities and derivatives. It realizes Thomson Reuters vision for a financial markets desktop that is intelligent, simple and social. Driven by powerful search engine technology, Eikon carries real-time data, news, charts, insightful commentary, analytics and trade execution tools through views that can be customized to individual user preferences and workflow.

Thomson Reuters Eikon helps strengthen and support global financial market communities, encouraging collaboration across international markets through the provision of social media-style capabilities, instant messaging and the ability to share live objects such as charts and spreadsheets with individuals and groups. Financial market professionals are also able to view their Eikon desktop away from the office via mobile devices including Blackberry and iPhones.

"With one of the most dynamic financial markets today, China's market professionals need next-generation tools designed to meet their unique needs for market analysis and trading to support their country's rapid growth," said David Craig, president of Financial and Risk, Thomson Reuters. "With a presence in China dating back more than 140 years, Thomson Reuters is pleased to continue to build on its close ties with China and to simplify how our customers there access information and connect to financial markets communities both domestically and internationally. Our development team in China worked closely with local clients to ensure Eikon meets their needs and the response from clients is overwhelmingly positive. With Eikon we are breaking what was an outdated and over-complicated mould for financial markets desktops."

Thomson Reuters has had a presence in China since 1871 and today has offices in Beijing, Shanghai, Shenzhen and Hong Kong in addition to a dedicated Research and Development Centre in Beijing. Thomson Reuters biggest focus in China is its Financial & Risk business which provides traders and investors with real-time financial information, news, marketplaces, networks and execution capabilities. Thomson Reuters has more than 1,600 employees in China.

Additional Customer Quotes:

"Thomson Reuters Eikon is the most convenient and fastest information platform I've ever used," said Hui Feng, Treasury Department, Bank of China Tianjin Branch. "The keyword search function is much improved. And it's available anywhere. The mobile version is an added convenience. As long as I have the internet, I can get information and data anytime, anywhere, whether I'm on a business trip or working from home. Eikon really helps me work efficiently."

"Thomson Reuters Eikon is an outstanding platform. I found the interface user-friendly and neat, news and information is very comprehensive and up-to-date, charting analysis is very strong, and I can log in at home. It greatly improves the efficiency and quality of my work," said Dongliang Liu, senior analyst, Financial Market Department, China Merchants Bank.