24 October 2017
visit www.avoka.com

Canada's Bluesfest to go cashless with RFID payments and ticketing

25 April 2012  |  2189 views  |  0 Source: Intellix

Continuing its rich history of innovation, Canada's largest blues festival-ranked by Billboard Magazine as one of North America's top-ten most successful music events-the RBC Royal Bank Bluesfest, has today announced that it will be adopting cutting edge RFID (radio-frequency identification) cashless payment and access control technology.

During the July 4-15 event, more than a quarter-of-a-million music fans will be able to use their RFID wristband to pay for food, drink and other goods around the site, while the chip securely stores their entrance tickets. Ticket holders will benefit from much faster access into Bluesfest, and shorter lines at food, beverage, and merchandise outlets. The technology also prevents any counterfeit ticketing, and will provide Bluesfest organizers with a next generation platform for future creative initiatives with sponsor partners and artists.

The technology is being provided by Montreal-based solutions provider Intellitix, which last year activated one-million RFID wristbands. The Canadian company counts Coachella, Bonnaroo and Lollapalooza among their clients in the US, in addition to Le Festival d'été de Québec.

"Working with Intellitix on this initiative is a natural fit," says RBC Royal Bank Bluesfest executive director, Mark Monahan. "They're industry leaders and have already established an excellent track record with some much-respected music events across the continent,"

Serge Grimaux, Intellitix head, says: "Just as Bluesfest is renowned for its progressive line up, greening policies, and the admirable charitable work it undertakes, adopting our technology shows it innovating again, at yet another level. We're extremely happy that such a world-renowned festival has chosen to work with the market leader for RFID solutions at festival and live events."

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.atos.netRegister now

Top topics

Most viewed Most shared
Mastercard to roll out blockchain APIMastercard to roll out blockchain API
19865 views comments | 31 tweets | 43 linkedin
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
15300 views comments | 23 tweets | 32 linkedin
Sibos 2017: API or the highwaySibos 2017: API or the highway
11031 views comments | 12 tweets | 23 linkedin
Eight banks form joint venture to launch blockchain trade platformEight banks form joint venture to launch b...
9150 views comments | 15 tweets | 29 linkedin

Featured job

Competitive
London, UK (or flexible)

Find your next job