Union Bank's Community Development Finance (CDF) division today unveiled a new Web site and video specifically designed to communicate with partners and showcase the impact of its work in local communities where Union Bank conducts business.
This online resource provides direct access to valuable information about the bank's ongoing affordable housing endeavors. Located at unionbankcdf.com, it features information about the company's CDF products, an interactive map of CDF-financed projects, staff profiles, video content, and links to recent media clips, press releases and conference presentations.
"Since Union Bank and its CDF division continue to grow despite the challenging economic conditions, we took the initiative to create a site for our partners while reaching out to the broader community of non-profits or developers with a new online resource," said CDF Senior Vice President Jim Mather. "As a leading affordable housing lender, we believe that CDF's dedicated Web site leverages our expertise and creates an efficient way to communicate about our products while demonstrating the range of projects our group can support."
The site provides a wealth of targeted content, resources and features for customers frequently seeking direction and guidance from their trusted financial institution including:
- Project Profiles - Case studies and short video segments illustrate recent affordable housing projects for a variety of low- to moderate-income populations, including working families and individuals with special needs, such as homeless persons, families and seniors. Video segments also include interviews with bank executives and testimonials from partners and property residents.
- Product Types - Presents an introduction to Union Bank's products, including construction loans, equity investments and permanent loans, as well as CDF's consultation services offered to developers of affordable housing and green development projects.
- Conference Presentations - Provides online access to presentations made by Union Bank's CDF staff at industry conferences, such as the recent Green Housing Conference, as well as presentations from other individuals and businesses at bank-hosted events.
- Other Resources - Background information on the Community Development Finance division, its key executives, upcoming CDF events, news, media coverage, and archived editions of Union Bank's affordable housing quarterly newsletter.
"This site is a testament to the high quality housing that can be created by robust partnerships between public and private entities," said Mather. "We hope it encourages the public to think differently about affordable housing and prompts developers to contact us about innovative ways to create and finance homes that are accessible to everyone."