In an effort to provide a "best in class" and comprehensive offering to satisfy the growing needs of the RIA and regional banking markets Netherby was looking for an advisory desktop technology partner that could provide the added value of a robust front-end solution for their clients. The critical criteria in selecting a vendor were ease of use, time to market, robust client document output, advisor efficiency, strict partitioning of client data and elimination of redundancy around data input. The hosted offering from NorthStar will enable Netherby to offer its clients a comprehensive advisor desktop including a full range of advisor tools including household management, 360 degree client view, portfolio analytics, financial planning, risk profiling and a full suite of proposals branded to Netherby client's requirements.

"Netherby selected the NorthStar Advisor Desktop primarily due to a shared commitment to provide wealth servicing capabilities and operational efficiencies typically only available to the large wire houses. As the core technology underlying the Netherby AdvisorWorksTM desktop, the NorthStar platform enables our advisory clients to provide holistic wealth management services in an efficient and robust manner allowing wealth advisors to spend less time administering their business and more time growing new relationships and cultivating existing clients" says Fred Busk, Managing Partner of Netherby Advisors. "One of the driving goals of our firm is to deliver institutional capabilities in a cost-effective way to our clients. The NorthStar platform, when combined with our investment advisory and outsourced back-office services empower our clients with a comprehensive end-to-end solution and the resources to compete at the highest levels of the wealth management business."

"There's clearly a transition underway in the industry, and we see tremendous growth in the RIA and regional bank space. Our offering is very relevant to this market and it is an exciting opportunity for NorthStar to partner with Netherby Advisors given their expertise in the area and their commitment to providing comprehensive and innovative services" says William Entwistle, Senior VP of Sales & Marketing at NorthStar. "Netherby understands that these firms need the best in class technology and function to service their demanding clients and we are eager to assist them in this goal. With a partner like NorthStar, Netherby can provide a RIA or a regional bank those services that were once exclusive to established broker dealers, family offices and trust companies."