Hedge funds and other buyside firms can now have direct access to ACTIV's high-performance, ultra-low-latency data feeds - in addition to other features including event processing and trading strategy development tools - on an open source platform.

The joint solution, developed in response to customer demand, enables hedge funds and proprietary trading firms to access ACTIV's ultra-low-latency data feeds and integrate them with the Marketcetera platform. The platform includes a visual order-entry application that can be set up to receive and display ActivFeed, ACTIV's fully managed direct-feed global data feed solution, which provides real-time streaming exchange prices and supporting data. Components of the Marketcetera platform include Photon, Marketcetera ORS, an order routing system, certified brokerage connectors and the ACTIV Market Data Adapter.

"Marketcetera is focused on building the key trading functions that are common to all financial organizations, thus freeing our clients to concentrate on proprietary trading algorithms and other specialized software that provides competitive advantage," said Graham Miller, CEO, Marketcetera. "By giving our customers a seamlessly integrated real-time equity data feed on an open source trading platform, traders can worry about generating Alpha not dealing with technology headaches."

"ACTIV's philosophy is that market data services are an inseparable combination of content and technology," Frank Piasecki, President, ACTIV Financial. "By embracing new models like open source and delivering superior solutions around both we give financial customers access to better technology with lower total cost of ownership. They can concentrate on staying ahead of the competition and developing smarter ways to trade."