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Nischala Murthy Kaushik

My Payments Wishlist as a consumer - for 2016 and beyond

A few days back, I came across this video on WestJet Christmas miracle in which an airline asked their flyers about what they'd like for Christmas and gave them surprise gifts based on their response...

22 Dec 2015
Nischala Murthy Kaushik

Is your fintech company making the marketing communication mistake most businesses make?

The marketing communication mistake most businesses make is "Talking mostly about themselves, not about their customer and WIIFM (What's in it for me?) with respect to the customer" A school...

14 Dec 2015
Nischala Murthy Kaushik

When will mobile payments reach the Tipping Point? 5 years, 10 years or ?????

I am currently re-reading Malcolm Gladwell's book The Tipping Point. The crux of the book is around what the author highlights as "The tipping point is that magic moment when an idea, trend, or ...

08 Dec 2015
Nischala Murthy Kaushik

B for Blockchain and C for Content - Do these worlds meet?

So block chain is in the hot-seat. News, views and uses are aplenty in the online world. After reading the two articles here in the FinExtra community - Enrico Camerinelli's Blockchain Business Scenar...

01 Dec 2015
Nischala Murthy Kaushik

Competitor Intelligence for fintech startups - Necessary evil?

Every business plan template / example that I have seen in the past several years always has a section around “Competitor Analysis”. Typical questions revolve around two areas: 1) Who are the competi...

23 Nov 2015
Nischala Murthy Kaushik

The 3 C’s which catalyze mCommerce - Content, Community and Campaigns

Mobile commerce is worth US$230 billion, with Asia representing almost half of the market, and has been forecast to reach US$700 Bn in 2017. 700 Bn$ is huge in any way you look at it – It is what App...

15 Nov 2015
Nischala Murthy Kaushik

Mobile Payments - Speed and Convenience at the cost of Human Relationships?

In the recent past, the topic of mobile payments (with a focus on the India market) has been of significant interest to me. I have been an active observer, interested user, committed reader and regula...

09 Nov 2015
Nischala Murthy Kaushik

Trending in India : Running a WhatsApp Business?

I started using WhatsApp very late. To be precise, almost 1 year after everyone I know was already an active user- from friends to family to professional connections. There came a point when if anyone...

02 Nov 2015
Nischala Murthy Kaushik

The 3 T’s of Today’s Consumer Payments : Trust, Technology and Timing

It was my sister’s birthday a few days ago, and I wanted to send her some flowers as a surprise. Since we live in different cities and I have not sent flowers to anyone for ages, I had no clue where

29 Oct 2015
Nischala Murthy Kaushik

Thinking of a new mobile payments solution? The 5 points that will be key to long term success...

Innovations in mobile payments is at an all time high. In 2015, I've lost track of the number of new mobile payments related solutions I've come across- both globally and in India. From cab booking ap...

23 Oct 2015
Nischala Murthy Kaushik

The People Archetypes you want to avoid at Work

Malcolm Gladwell is one of my all-time favorite authors. I love his thoughts, his books and the way he plays with words. In his book “The Tipping Point” he talks about three archetypes of people –Conn...

20 Oct 2015
Nischala Murthy Kaushik

Mobile Commerce, Mobile Payments, Mobile Wallets - Where do the boundaries lie?

Ever since I have been blogging on the topic on mobile payments over the past few weeks, the themes around "mobile commerce","mobile payments" and "mobile wallets" contin...

12 Oct 2015