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Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

At Least Paper Documents Are Exposed Only One At A Time!

A banker quit his job and started a new company. He applied for a debit card for his company’s bank account. Ram, as we'll call the ex-banker, completed the required forms, submitted his company's board resolution for the debit card and handed over copies of his company's incorporation certificate, articles of association, and all the other docume...

/security /regulation

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Tap's Loss Is Dip's Gain - Or The Attitude That Will Kill Contactless Payments

India's central bank-cum-banking regulator Reserve Bank of India relaxed the two factor authentication mandate for instore card payments below INR 2000 (~US$30). This means that you can pay with credit or debit card at a store without entering a PIN for purchases below INR 2000. Ever since that announcement was made, card issuers and acquirers hav...

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Why Nobody Went To Jail For The Great Financial Crisis

On the tenth anniversary of the bankruptcy of Lehman Brothers, the media is full of articles questioning why nobody went to jail for the Great Financial Crisis that followed. Take, for instance, A crisis nobody went to jail for. According to most of these articles, the GFC happened beause of greed, laziness, cronyism and cheating by banks. We can ...

/regulation /wholesale

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

How To Make Your Product 10X Better

This is a slightly edited version of my answer to the following Quora question: Usually, there are many apps in the market, the developer remains blissfully unaware of them, develops a similar app without being cognizant of the other apps, and then wonders what went wrong. Yours is the right question. It’s a pleasure answering it even though I’ve...

/payments

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Will You, Won't You, Will You, Won't You Get Your Blockchain App?

A newly started electronic brokerage gave free eTrading accounts to all employees of the company in which I was working in circa 2000. I signed up for one immediately. Since then, I've done all my stock trading online. I "dematerialized" all physical shares I held at the time. All subsequent shares I bought and sold have been natively in ...

/retail

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Upside Of Brexit For IT Industry

When my employer posted me to Germany in the early 2000s to open its subsidiary for the so-called D-A-CH (German speaking) market of Europe, we had no reference customer in Germany. When prospects would ask who we worked with, I'd list out the names of several American customers. Prospects would shake their head and ask for references in Europe. I...

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Artificial Intelligence in User Interface Design

SAAS users experience frequent UI changes. The sales order button suddenly moves from top left to bottom right of the screen. The funnel report disappears from the splash screen. I could go on and on but the point is, too many changes in UI drain productivity and escalate training costs. Beyond a certain extent, they might even drive customers to c...

/ai

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Five Ways To Convert Freemium To Premium

To generate rapid traction for their products, many SAAS providers offer a Freemium plan, which is free access to a truncated version of their full blown software that comes at a price. By doing so, they expect that users will play around with their software without any risk and upgrade to the premium version in a couple of months. Alas, this is li...

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Technology Platform - Go Wide Or Go Deep?

We come across the “Go Wide or Go Deep?” question regularly in our outsourced product management engagements. (Should the term “outsourced product management” intrigue you, see Who The Heck Outsources Product Management?). Let’s take a typical scenario: An IT company has developed a horizontal technology platform without reference to any specific s...

/payments

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Beware Of Committing Harakiri By Lying With Big Data

I recently saw the following post on LinkedIn: “95% of banks in the study have created innovation labs.” This figure seemed extremely high to me. I did a quick-and-dirty survey of three banks in my circle. Not one of them has an innovation lab. Nevertheless, I couldn't conclude that the author of the post was lying because I couldn’t find evidence ...

/payments /retail

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